Sr. SEO Manager
Morningstar
Job Description
About the Role
At PitchBook, we are always looking forward. We continue to innovate, evolve, and invest in ourselves to bring out the best in everyone. We're deeply collaborative and thrive on the excitement, energy, and fun that reverberates throughout the company. Our extensive learning programs and mentorship opportunities help us create a culture of curiosity that pushes us to always find new solutions and better ways of doing things. The combination of a rapidly evolving industry and our high ambitions means there's going to be some ambiguity along the way, but we excel when we challenge ourselves. We're willing to take risks, fail fast, and do it all over again in the pursuit of excellence. If you have a good attitude and are willing to roll up your sleeves to get things done, PitchBook is the place for you. The role involves developing and implementing SEO strategies to drive growth, improve organic visibility, and collaborate across teams to optimize digital presence in a dynamic environment.
Key Responsibilities
- Develop and execute SEO roadmaps across technical, content, GEO/localization, and AEO initiatives
- Manage SEO agency relationships—setting strategy, ensuring accountability, and driving measurable ROI
- Act as a trusted partner across teams, ensuring SEO strategy aligns with company priorities
- Lead technical audits to resolve crawl, indexation, schema, performance, and site architecture issues
- Partner with engineering to scale site performance and optimize for speed, reliability, and scalability
- Implement automated interlinking and scalable sitewide SEO enhancements
- Guide content and editorial teams on keyword targeting, scalable topic clustering, and structured data
- Develop and oversee scalable link-building programs that strengthen domain authority and visibility
- Drive SEO initiatives that increase organic traffic and engagement to News & Insights
- Design and run SEO experiments (A/B, multivariate) to validate hypotheses and inform strategy
- Use data-driven insights to refine tactics and continuously optimize for both users and search engines
- Define SEO KPIs and build reporting dashboards covering rankings, traffic, conversions, and ROI
- Deliver regular performance updates and insights across the Digital Team and leadership
- Stay ahead of evolving algorithms, GEO/AEO opportunities, and SEO best practices
- Champion emerging tactics and technologies that keep PitchBook competitive
- Lead SEO strategy for a high-impact digital growth channel with visibility across the business
- Manage an SEO agency and partner with internal teams to scale programs globally
- Drive growth in targeted organic traffic to News & Insights and other priority sections of PitchBook.com
- Support the vision and values of the company through role modeling and encouraging desired behaviors
Requirements
- 7+ years of SEO experience with at least 2+ years managing SEO agencies or external vendors
- Proven success with scalable SEO tactics (interlinking, content expansion, link building)
- Strong expertise in technical SEO (crawl/indexation, structured data, hreflang, site architecture)
- Experience with international SEO
- Skilled with enterprise SEO and analytics tools (Screaming Frog, SEMrush, GSC, GA4, Looker, Tableau)
- Hands-on experience running SEO experiments and reporting on results
- Excellent communicator who can translate tactical SEO into clear business outcomes
- Proactive, collaborative, and comfortable in a fast-paced, cross-functional environment
Nice to Have
- Bachelor's degree preferred
Qualifications
- Bachelor's degree (preferred)
Benefits & Perks
- Physical Health: Comprehensive health benefits, additional medical wellness incentives, STD, LTD, AD&D, and life insurance
- Emotional Health: Paid sabbatical program after four years, paid family and paternity leave, annual educational stipend, tuition reimbursement, CFA exam stipend, industry and soft skills training, employee assistance program
- Social Health: Generous vacation, sick, volunteer days, social events, employee resource groups, subsidized emergency childcare, Dependent Care FSA, employee referral bonus, quarterly team building events
- Financial Health: 401k match, employee stock ownership plan, monthly transportation stipend
Working at Morningstar
We are consistently recognized as a Best Place to Work and our culture is at the heart of our success. It's our fundamental belief that people do and create great things and that people are the cornerstone of prosperity. We believe that proactively seeking out different points of view, listening to others, learning, and reflecting on what we've heard creates a sense of belonging within PitchBook and strengthens the PitchBook community. We thrive in a collaborative culture that values curiosity, innovation, and measurable impact. Our in-person collaboration fosters creativity, connections, and shared celebrations in our global offices, emphasizing spontaneous moments that can't be replicated remotely.
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About Morningstar
Website
morningstarcorp.com
Location
Seattle, WA
Industry
Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
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