Director, Social Influencer Marketing & Strategic Brand Partnerships - Kay & Peoples

About the Role

Key Responsibilities

• Partner with Sr. Director to set the strategic vision for social, influencer, and partnership marketing across Kay and Peoples, ensuring alignment with brand goals, campaign priorities, and consumer behavior.
• Communicate work to leadership for alignment and translate work into presentable formats for cross functional awareness and leadership presentations.
• Lead, mentor, and inspire a growing team, fostering innovation, ownership, and results-driven execution.
• Serve as a cross-functional connector, presenting strategies and performance to leadership and ensuring integration across paid, owned, and earned channels.
• Partner with Agencies, Creative and Brand teams to ensure all storytelling ladders up to a unified brand voice and strategy across platforms.
• Oversee the creation and evolution of social content strategies, calendars, and frameworks that support key campaigns, product stories, tentpole moments, and cultural opportunities.
• Guide the creation of detailed content calendars, ensuring content is relevant, engaging and aligned with broader brand messaging and objectives.
• Ensure content is platform-optimized, high-performing, and grounded in insights-balancing evergreen storytelling with timely, trend-led formats.
• Partner closely with PR and media teams to bridge earned, organic and paid efforts, aligning content strategies with full-funnel goals and audience segmentation.
• Lead platform innovation, testing new formats and approaches to keep both brands ahead of trends and user behavior.
• Own influencer and creator strategy from top to bottom—managing agency partners, budget, briefing, contracts, content delivery, and performance reporting.
• Develop long-term creator relationships (ambassadors) that ladder up to brand values and extend across tentpole campaigns, gifting strategies, and affiliate opportunities.
• Partner with Owned Channels, PR, Creative, and Media to maximize integration of influencer content across brand campaigns, press moments, and paid plans.
• Lead briefings, product selection, and order fulfillment with detailed tracking and templates for influencers and internal stakeholders.
• Manage influencer seeding, gifting, and content creation efforts to actively engage and expand the creator community.
• Drive measurable results through influencer KPIs and regular reporting on earned media value, reach, and engagement.
• Lead the development and execution of strategic brand activations, athlete/musician/celebrity collaborations, and sponsorships—ensuring robust social and influencer extensions that drive amplification.
• Identify and manage partnership opportunities that align with cultural relevance, consumer passions, and brand positioning.
• Oversee contract management for talent and partnership agreements, collaborating closely with Legal and internal stakeholders to ensure timely review, compliance, and execution.
• Collaborate with Creative and Cross-Functional teams to bring brand activations to life through digital storytelling and community engagement.

Requirements

• 8+ years of experience in social media, influencer marketing, and brand partnerships, ideally within fashion, beauty, retail, or lifestyle sectors.
• Proven track record of developing innovative, results-driven social and influencer campaigns.
• Strong leadership and team management experience, with the ability to inspire and grow high-performing talent.
• Deep understanding of social platforms (TikTok, Instagram, Facebook, YouTube, Pinterest), creator economy, and digital storytelling.
• Deep understanding of paid social and ability to translate media plans into content based on platform, funnel, and audience.
• Creative thinker who can bring a brand voice to life across a variety of consumer-facing touchpoints.
• Experience managing agency teams with ability to provide clear strategic and creative direction.
• Highly organized with ability to oversee multiple projects and guide team priorities.
• Passion for brand building, cultural storytelling, and jewelry.

Nice to Have

• Experience within the jewelry industry or luxury retail sector.
• Knowledge of digital marketing tools and analytics platforms.
• Experience working with celebrity or influencer collaborations at a high level.

Qualifications

• Educational background is not explicitly specified in the description.