Director, Social Media

About the Role

Key Responsibilities

• Lead the development and implementation of an organic social media strategy and integrated content calendar across social, web, and email platforms.
• Oversee long-term strategy planning, including setting Key Performance Indicators (KPIs), performance benchmarks, and aligning all social efforts with business objectives to optimize performance and brand engagement across platforms.
• Ensure consistency of brand voice, tone, and visual identity across all digital channels.
• Collaborate cross-functionally with internal teams (paid media, PR, insights/research, programming, promotions, etc.) and external partners to drive cohesive messaging.
• Stay ahead of digital trends—continuously research, test, and implement new social media tools, formats, and technologies.
• Manage and mentor the social media manager and support the development of internal creatives, writers, and influencers.
• Oversee budget management related to organic content production, agency partnerships, and tools.
• Regularly analyze and report on social media performance using various tools and dashboards to inform future strategies.

Requirements

• Bachelor's degree in a related field.
• 5+ years of experience in social media strategy and digital content development, preferably in retail, entertainment, or lifestyle sectors.
• Proven success in developing and executing high-impact social media campaigns with measurable results.
• Deep understanding of social media platforms (e.g., Instagram, TikTok, YouTube, Facebook, X/Twitter, LinkedIn, Threads) and their evolving algorithms.
• Proficient with social media management and analytics tools (e.g., Sprout, Hootsuite, Sprinklr, Google Analytics, native platform analytics).
• Strong project management and organizational skills with experience managing a content production budget.
• Comfortable capturing or appearing in content, or collaborating closely with influencers and creators.
• Excellent interpersonal, communication, and presentation skills, with the ability to effectively influence stakeholders at all levels.
• Strong leadership skills with experience mentoring and growing creative teams.
• Decisive judgment skills to balance brand relevance and social trends with corporate responsibility and brand integrity.

Nice to Have

• Passion for film and deep knowledge of upcoming movie titles and trends in the entertainment industry.
• Experience leading the evolution of brand messaging, content development, and strategic planning.
• A background in owning or influencing day-to-day decision-making for guest-facing communication across social media platforms.
• Proven ability to manage and prioritize a digital content calendar across multiple channels, balancing business priorities and audience engagement.
• Experience negotiating with agencies, influencers, and freelancers, including managing contracts, resolving service concerns, and addressing conflicts effectively.

Benefits & Perks

• Very competitive benefits package including medical/dental/vision coverage.
• Hybrid (remote/in-office) schedule and annual bonus opportunity for most positions.
• Accrued vacation/absentee time.
• 401(k) match.
• An open and casual work environment equipped with Coca-Cola Freestyle machines.
• Half off eats and drinks at the theatre.
• Free movies at any of AMC's theatres nationwide.