Director, Social Media & Influencer Marketing Remote

Stanley Black & Decker

Towson, MD

Full Time

Director

25 days ago

Job Description

About the Role

As a Director, Social Media & Influencer Marketing, you'll be part of the North America Brand Marketing team working remotely for Stanley Black & Decker. You will be responsible for leading and executing social media strategies across various brands, managing a team of Social Media Managers, and collaborating with cross-functional partners to ensure cohesive messaging and campaign integration. The role involves developing comprehensive social media and influencer marketing plans, overseeing content creation, monitoring performance metrics, and staying current with social media trends to optimize campaigns.

Key Responsibilities

Develop and execute comprehensive social media and influencer marketing strategies for Tools & Outdoor brands, ensuring consistency in voice, tone, and messaging across platforms.
Lead, mentor, and manage a team of Social Media Managers, ensuring alignment with overall marketing objectives and fostering a culture of creativity and collaboration.
Oversee the creation, curation, and scheduling of high-quality, engaging content tailored to each platform and audience.
Monitor, analyze, and report social media performance metrics, providing actionable insights to optimize campaigns and achieve KPIs.
Stay up to date with the latest social media trends, tools, and best practices, ensuring activation in trends aligned with brand messaging.
Work closely with cross-functional partners such as the Global Brand team, Brand Management, Public Relations, and Agency Partners to ensure cohesive messaging and campaign integration.
Manage the social media and influencer marketing budget, ensuring efficient resource allocation to maximize ROI.

Requirements

Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred).
10+ years of experience in Social Media Marketing, ideally in a publicly traded, matrixed organization.
Proven track record of leading social media strategies for multiple brands and across multiple social media platforms.
Experience in influencer marketing, including identifying, negotiating, and managing influencer partnerships.
Excellent communication and interpersonal skills, with the ability to lead and inspire a team.
Proficiency in social media management tools (such as Hootsuite, Sprout Social) and analytics platforms.
Demonstrated capability in making data-driven decisions.
Creative mindset with a passion for storytelling and brand building.

Nice to Have

Experience working in a global company with multiple brands.
Knowledge of the Tools & Outdoor industry brands.

Qualifications

Bachelor's degree in Marketing, Communications, or a related field.
10+ years of experience in social media marketing.

Benefits & Perks

Competitive salary and comprehensive benefits plan including medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement.
Discounts on Stanley Black & Decker tools and other partner programs.
Access to learning resources including digital learning portals and online university.
Opportunities for career growth and development across multiple paths.
A diverse and inclusive work culture that values differences and mutual respect.
Participation in volunteerism, giving back, and sustainable business practices.

Working at Stanley Black & Decker

Stanley Black & Decker fosters an innovative, tech-driven, and highly collaborative environment supported by over 58,000 professionals across 60 countries. The company values diversity, inclusion, continuous learning, and making positive impacts in local communities and the broader world through volunteerism and sustainable practices. It emphasizes respect, mutual appreciation, and a purpose-driven approach to business and social responsibility.

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