Director, Social Media

About the Role

Key Responsibilities

• Act as the day-to-day social media lead across multiple healthcare accounts as part of an integrated team.
• Advise on the planning and execution of integrated social campaigns, including multichannel content development, distribution, paid social media counsel, and campaign strategy across the marketing funnel.
• Drive awareness, consideration, organic content, engagement strategy, influencer activations, social listening, analytics, and results reporting for several clients.
• Maintain in-depth knowledge of social media platforms (e.g., Instagram, LinkedIn, TikTok, YouTube, Reddit, Facebook) and trends to guide clients and account teams.
• Lead adoption of emerging channel and content opportunities based on cultural insights and audience data.
• Collaborate with data scientists and analysts to provide social performance insights, improve results, and advise future content strategies.
• Build and manage social media budgets, supporting scopes of work and supervising paid social media spend.
• Identify new opportunities for integrated social and digital programs and develop growth strategies.
• Present new and organic growth opportunities to clients, always staying one step ahead.
• Mentor and support team members, recognizing the impact of delegation versus ownership.

Requirements

• Minimum 7+ years of experience, ideally in health or pharmaceutical social media, with agency experience preferred.
• Experience leading social media content programs in partnership with creative and production teams.
• Proficiency with social media technologies and platforms such as Meta Ads Manager, content management systems, and measurement platforms.
• Understanding of FDA and FTC regulations guiding social media efforts for biotech and pharma clients.
• Familiarity with web analytics platforms like Google Analytics and collaboration with web teams.
• Client service experience in an agency environment.
• Ability to grow social media business and participate in new business pitches.
• Experience leading and mentoring junior staff.
• Outstanding written, oral communication, and presentation skills.

Nice to Have

• Deep understanding of current social media trends and cultural happenings.
• Experience with social media listening and analytics tools.
• Knowledge of emerging social media platforms and content opportunities.
• Ability to tell stories through measurement and data insights.

Qualifications

• Relevant educational background or certifications are not explicitly specified but implied through experience requirements.

Benefits & Perks

• Comprehensive benefit program including medical, dental, and vision plans.
• Generous 401k match and flexible PTO.
• Student loan debt contributions and mental wellness coaching.
• Access to over 13,000 online classes via LinkedIn Learning.
• Enhanced fertility support, Bright Horizons family programs, and expanded paid parental leave.
• Work environment that supports hybrid and remote work arrangements.