Director, Social Strategy
WPP
Job Description
About the Role
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. The Director, Social Strategy is a leadership role responsible for setting the direction for social strategies, campaigns, and activations, guiding brand approaches on social platforms, and growing the social capability at VML. The role involves making strategic decisions, communicating effectively with clients, and managing large-scale social media initiatives for enterprise clients.
Key Responsibilities
- Develop and oversee the creation of social strategies, social playbooks, activations, and campaign ideas
- Direct and synthesize research, social listening, and other data to guide a brand's strategic decisions
- Partner with creative, strategy, data, and media teams to define and achieve a brand's social marketing goals
- Hire, supervise, and guide the development of junior team members
- Plan, execute, and oversee social media campaigns, including user-generated content (UGC), influencer programs, and real-time activations
- Identify and surface insights from community behaviors, mentions, and 1:1 interactions relevant to the brand
- Drive agency growth through proactive business development and strategic positioning of services
Requirements
- 8+ years of social marketing experience
- Experience coaching and developing one or more direct reports
- Advanced understanding of social platforms, audiences, and behaviors, with the ability to make sound decisions based on that knowledge
- Ability to apply knowledge of social media to effectively solve a wide variety of client challenges
- Strong communication and presentation skills in various formats and settings
- Ability to collaborate effectively across organizations, departments, teams, and individuals
Nice to Have
- Experience managing large-scale, complex social media initiatives for enterprise clients
- Experience in social listening and data analysis
- Leadership experience in a creative or marketing agency environment
Qualifications
- Formal experience or background in social marketing and strategy
Benefits & Perks
- Hybrid work approach with teams in the office an average of four days a week
- Inclusive culture that values connection, belonging, and diversity
- Opportunities for career progression and development
Working at WPP
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. We are committed to a culture of respect where everyone feels they belong and has equal opportunities to progress in their careers.
Job Details
Job Skills
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About WPP
Website
wpp.com
Company Size
10000+ employees
Location
Chicago, IL
Industry
Advertising Agencies
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