Associate Manager, Social Media

About the Role

Key Responsibilities

• Execute social strategies across multiple brands, tailoring content and community management to each platform and audience.
• Create and oversee production of original, culturally relevant social content; manage editorial calendars balancing planned campaigns with real-time moments.
• Build and nurture vibrant online communities, monitoring conversations and safeguarding brand reputation with empathy and agility.
• Use social listening tools to surface trends, sentiment, and competitive insights; translate data into actionable content and campaign recommendations.
• Analyze performance metrics to track success, uncover opportunities, and optimize campaigns for continuous improvement; present clear insights to stakeholders.
• Stay ahead of social trends and emerging platforms; champion social innovation and inspire teams to push creative and strategic boundaries.

Requirements

• Bachelor's Degree required.
• Minimum 3 years of social media management experience across multiple brands, with expertise in content creation, community management, social listening, and analytics.
• Highly creative storyteller with proven ability to develop impactful social content using in-house resources and external creators, including UGC.
• Proficiency with social management platforms (Sprout Social, Hootsuite, Sprinklr) and content creation tools.
• Data-driven decision maker who balances strategic planning with hands-on execution.
• Excellent communication and presentation skills, with the ability to influence cross-functionally and present insights with impact.
• Comfort working in fast-paced, collaborative environments that encourage innovation and experimentation.
• Experience managing influencer partnerships and integrating them into cohesive social strategies.

Nice to Have

• 5+ years experience in social media management
• Experience in the consumer packaged goods (CPG) sector or consumer marketing.
• Familiarity with paid social media advertising and budget management.
• Hands-on video production and editing skills for short-form social content.
• Deep understanding of emerging platforms such as TikTok, Snapchat, or Twitch.
• Certifications in social media marketing or analytics tools.

Qualifications

• Bachelor's Degree

Benefits & Perks

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell's offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ - free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell's. Our 'Campbell's Cares' program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell's has a variety of Employee Resource Groups (ERGs) to support employees.