Social Media Specialist

About the Role

Key Responsibilities

• Develop and execute comprehensive social media strategies tailored to various platforms, including Meta, TikTok, LinkedIn, and Twitter.
• Create and curate engaging content that aligns with brand guidelines and resonates with target audiences.
• Monitor and analyze social media performance metrics to optimize campaigns and improve audience engagement.
• Manage paid and organic social media campaigns, ensuring alignment with broader marketing goals.
• Stay up-to-date with industry trends and platform updates to enhance social media strategies.
• Collaborate with internal teams to align social media efforts with overall business objectives.
• Respond to audience inquiries and comments in a timely and meticulous manner to foster community engagement.
• Test and implement new tools and techniques to improve content delivery and campaign outcomes.
• Prepare regular reports detailing social media campaign performance and insights.
• Assist with the transition to regular hours as workload increases.

Requirements

• Minimum of 2-3 years of experience in social media management and strategy, demonstrating attention to detail.
• Proficiency in managing campaigns across Meta, TikTok, LinkedIn, and Twitter.
• Strong skills in creating high-quality content tailored to diverse audiences.
• Experience with social media analytics tools to measure and report on performance.
• Familiarity with paid advertising strategies on social platforms is preferred but not required.
• Ability to work independently and manage multiple projects in a remote setting.
• Excellent communication and collaboration skills.
• Knowledge of consumer, lifestyle, and corporate/B2B social media practices.

Nice to Have

• Familiarity with paid advertising strategies on social platforms (preferred but not required).

Qualifications

• 2-3 years of experience in social media management and strategy.

Benefits & Perks

• Medical, vision, dental, and life and disability insurance.
• Eligibility to enroll in the company 401(k) plan.
• Access to top jobs, competitive compensation, and benefits.
• Free online training.