Account Manager, Social Media

About the Role

Key Responsibilities

• Develop and implement social media strategies for clients that encompass content, channel, and audience; are aligned to client goals; and demonstrate business impact through insights and analysis.
• Work as part of integrated PR and digital teams, driving the strategic inclusion of social media across client programs, including content development, community management, publishing best practices, channel strategy, insights and analytics.
• Manage account teams to ensure seamless delivery of client work, including quality reviews and time/team management.
• Manage multiple projects and/or accounts with the ability to manage up and down to ensure the team meets deadlines and stays on budget.
• Production of social-first copy and creative content aligned to individual channel best practices, including support in copywriting weekly social media calendars where needed.
• Manage 1-2 direct reports.
• Build trusting relationships with clients as one of the day-to-day contacts.
• Support new business efforts for the Agency, including research and pitch development.

Requirements

• 5-6 years of client-facing digital experience (social media specialty preferred), with at least one year in an Agency setting.
• Deep knowledge and understanding of social platforms - primarily LinkedIn, Twitter, Instagram, TikTok, Facebook, YouTube - including both organic and paid strategies and capabilities.
• Baseline knowledge of earned media and marketing tactics (search, influencer, editorial), and how social media and digital activations can be integrated.
• Experience with social media management, influencer management, analytics tools (bonus points for Sprinklr, Sprout Social, MuckRack, and Brandwatch).
• Management experience, both of program strategy/deliverables and direct reports.
• Passionate about teaching and mentoring team members, working closely with digital team leadership and account teams.
• A finger on the pulse of latest social and digital trends.

Nice to Have

• Experience with B2B technology, security and digital health brands.
• Ability to quickly and smartly adjust digital strategy, voice, and tone based on client and audience.
• Hands-on experience with social media management and analytics tools such as Sprinklr, Sprout Social, MuckRack, and Brandwatch.

Qualifications

• Experience in client-facing digital roles with a focus on social media.

Benefits & Perks

• Competitive salary, merit-based bonuses and promotions.
• Hybrid work model.
• Excellent vacation policy including extended breaks for summer and winter holidays.
• Participate in Empower Hours on Fridays; team can log off by 3pm.
• 401K Match.
• Medical and dental benefits/FSA.
• Paid Parental Leave.
• Commuter Benefit.
• Home office equipment stipend.
• Curiosity Stipend of $100 annually for books, exhibitions, etc.
• Cell phone reimbursement.
• Wellness benefit.
• Calm Meditation App.
• Donation Match.
• Full-time writing coach.
• Mentorship.
• Monthly recognition programs.
• Employee referral bonus.
• New business referral bonus.
• Quarterly Highwire fun events.
• Dog-friendly work environment.
• Extremely supportive, nurturing environment with many opportunities for learning and growth.