Director- Special Events and Marketing

About the Role

Key Responsibilities

• Provide strategic guidance to Medical Education leadership in developing and executing special events marketing and communication strategies that align with system priorities.
• Oversee the planning, execution, and delivery of special events and marketing projects, including high-profile student and faculty events, digital campaigns, website content, and creative production.
• Manage the department's brand attributes and ensure consistency in messaging and visual identity across all digital platforms.
• Collaborate with internal teams, external vendors, and creative agencies to develop marketing collateral such as digital, print, and video materials.
• Identify and conceptualize creative events, including purpose, targeted audience, pricing strategy, themes, location, timeline, and run of show.
• Coordinate digital marketing strategies to increase visibility and engagement, monitor campaign effectiveness, and recommend optimizations.
• Plan and manage communications for key institutional events like Orientation, White Coat Ceremony, Graduation, and Match Day.
• Serve as the liaison for internal departments, faculty, and students planning events, providing creative solutions and support.
• Act as the day-to-day contact for stakeholders regarding events, marketing projects, social media, and web content, ensuring alignment with broader initiatives.
• Work with the Development Special Events Team and Communications Department to manage resources, vendors, and budgets for events and marketing efforts.
• Hire, train, and supervise all Special Events staff and oversee event volunteers, ensuring team stability and effectiveness.
• Track performance metrics of marketing initiatives and provide regular updates to leadership.

Requirements

• Bachelor's degree in Marketing and Communications or related fields (preferred).
• Minimum of 3-5 years of experience in marketing, project management, or communications.
• Experience in higher education or non-profit marketing is preferred.
• Experience in event programming, management, and production for 3-5 years.
• Strong project management skills with the ability to lead multiple projects simultaneously.
• Experience with digital marketing strategies, social media, and website content management.
• Excellent written and verbal communication skills with attention to detail.
• Ability to collaborate across teams and manage relationships with vendors and stakeholders.
• Ability to work independently and manage projects with minimal supervision.
• Strong organizational, problem-solving, and decision-making skills.

Nice to Have

• Experience in higher education or non-profit marketing.

Qualifications

• Bachelor's degree in Marketing and Communications or related fields (preferred).

Benefits & Perks

• Salary range of $86,772 to $130,159 annually, depending on experience and education.
• Opportunities to participate in a leading academic medical system with comprehensive health care solutions.
• Work environment fostering inclusion, collaboration, and professional growth.