Director- Special Events and Marketing

About the Role

Key Responsibilities

• Provide strategic guidance to the Medical Education leadership team in developing and executing special events marketing and communication strategies that achieve stakeholder and departmental objectives and align with system priorities.
• Oversee the planning, execution, and delivery of special events and marketing projects across the department, including high-profile student and faculty events, digital marketing campaigns, website content, and creative production.
• Coordinate timelines, resources, and stakeholders to ensure projects are completed on schedule and within budget, managing project risk and scope changes as needed.
• Manage the department's brand attributes and values across all digital platforms, ensuring messaging and visual identity are consistent with system brand guidelines.
• Collaborate with internal teams, external vendors, and creative agencies to develop and execute marketing collateral, including digital, print, and video materials.
• Identify and conceptualize creative events, including purpose, targeted audience, pricing strategy, key themes, location, timeline, and run of the show.
• Coordinate with stakeholders to develop and implement digital marketing strategies to increase visibility and engagement, monitoring and analyzing campaign effectiveness for optimization.
• Plan and manage communications for key institutional and department events such as Orientation, White Coat Ceremony, Graduation, and Match Day, ensuring timely and on-budget production of materials.
• Serve as the in-house liaison for internal departments, faculty, and students planning events, providing creative solutions and support for effective outcomes.
• Act as the day-to-day contact for internal and external stakeholders regarding events, communications, marketing projects, social media, and web content, working closely with the Department of Communications and Marketing.
• Work collaboratively with the Development Special Events Team and the Department of Communications and Marketing to identify and manage resources for creative and event services, including venues, catering, graphic design, video production, and photography.
• Collaborate with the Associate Director of Finance for Medical Education Administration to establish and manage event and marketing budgets, ensuring expenses align with departmental budgets.
• Hire, train, and supervise all Special Events staff, ensuring a positive and efficient event production team, and interface with students, faculty, and administrators.
• Oversee the success of activities and events at the medical school in collaboration with facilities and other departments.
• Track performance metrics of communications and marketing initiatives, providing regular updates to leadership on campaign effectiveness and project status.
• Contribute to other departmental, system initiatives, and special projects as needed, aligning with overall event management and marketing goals.

Requirements

• Bachelor's degree in Marketing and Communications or related fields, preferred.
• 3-5 years of experience in marketing, project management, or communications.
• Experience in higher education or non-profit marketing is preferred.
• 3-5 years of experience in event programming, management, and production.
• Strong project management skills with the ability to lead multiple projects simultaneously.
• Experience with digital marketing strategies, social media integration, and website content management.
• Proven history of creating new and successful programs.
• Excellent written and verbal communication skills with attention to detail and quality control.
• Demonstrated ability to collaborate across teams and manage relationships with vendors, stakeholders, and internal teams.
• Ability to work independently and manage projects with minimal supervision.
• Strong organizational, problem-solving, and decision-making skills.
• Positive attitude, team player, sense of humor.

Nice to Have

• Experience in higher education or non-profit marketing.

Qualifications

• Bachelor's degree in Marketing and Communications or related fields, preferred.
• 3-5 years of experience in marketing, project management, or communications.
• 3-5 years of experience in event programming, management, and production.

Benefits & Perks

• Salary range of $86,772.00 - $130,159.00 annually, depending on experience and education.
• Compensation details include potential bonuses, incentives, and other benefits (not specified).