Director Strategic Marketing

OSF Healthcare System

Peoria, IL

Full Time

Director

46/hr-61/hr

about 1 month ago

Job Description

About the Role

The Director, Strategic Marketing & Communications is responsible for leading and setting specific marketing strategies that build brand consistency and overall market growth. This position demonstrates tangible results of marketing initiatives with expert knowledge of data utilization, market assessment, new product development and launches, marketing strategy, customer relationship management (CRM), innovations in digital marketing, and implementation and measurement. The Director is accountable for a large scope of the OSF continuum of care, working closely with OSF Marketing and Communications leadership as well as regional CEOs or senior executives of various business units such as ambulatory, hospital, OnCall, or Innovation. The role is part of the administrative and strategic planning teams within their scope.

Key Responsibilities

Lead and set specific marketing strategies to build brand consistency and promote market growth.
Show tangible results of marketing initiatives through expert knowledge of data utilization, market assessment, and new product development and launches.
Manage customer relationship management (CRM) and digital marketing innovations.
Implement and measure marketing strategies and initiatives.
Coordinate with OSF Marketing and Communications leadership and regional executives to align marketing efforts with organizational goals.

Requirements

Bachelor's degree in marketing, communications, or public relations.
At least 5 years' experience as a Marketing Strategist, Planner, or related position.
At least 5 years' experience in a healthcare or marketing setting.
3 years' leadership experience.
Experience with marketing research and analytics, including CRM, SEO, and digital analytics.
Solid computer skills, including proficiency with Microsoft software.
Proactive approach to relationship management and ability to communicate complex issues effectively.
Exceptional critical thinking skills and ability to translate data into strategic direction.