Director, Trade Marketing

About the Role

Key Responsibilities

• Create and implement national trade marketing strategies for retail and On Premise channels.
• Develop account-specific trade marketing programs in collaboration with the sales team and support sell-in efforts.
• Build and grow Shopper Marketing programming, tracking finances and metrics.
• Develop account-specific point-of-sale materials working with brand marketing, sales, design, and vendors.
• Implement category sourcing strategies in partnership with senior management and coordinate sourcing resources.
• Develop, grow, and maintain a network of qualified suppliers for trade marketing needs within project budgets.
• Track annual budget targets by managing suppliers, spend, and performance.
• Conduct financial analyses to optimize cost/value relationships.
• Monitor key spending trends, cost drivers, and market factors.
• Maintain performance metrics and external benchmarks for data-driven decision-making.
• Lead and implement the long-term Responsible Sourcing roadmap, ensuring compliance with legal, social, and sustainability standards.
• Report savings, spending compliance, and variances to stakeholders.
• Perform supplier performance reviews and compliance audits as appropriate.

Requirements

• 10 years of marketing and/or promotions experience.
• Project management experience.
• Bachelor's degree required.
• Proficient with Microsoft Office (PowerPoint, Excel, Word).
• Solid background in supplier-responsible sourcing practices and standards.
• Experience in driving supplier quality initiatives globally.
• Experience working with a creative agency is a plus.
• Strong quantitative and analytical skills, with understanding of basic finance concepts.
• Experience leading projects and cross-functional teams.
• Results-oriented self-starter with initiative, urgency, and adaptability.
• Ability to work cross-functionally without significant supervision and within timelines.

Nice to Have

• CPG or retail experience.
• Experience working with a creative agency.

Benefits & Perks

• Access to top-notch medical coverage, comprehensive vision and dental plans, and a 401k with match.
• Virtual mental health resources, life coaching, and engaging employee community groups.
• Cash rewards for healthy habits and fitness reimbursements.
• Library of on-demand fitness videos.
• Career advancement opportunities and internal mobility.
• Dedicated learning and development resources, including leadership training and webinars.
• Mentorship programs and continuous improvement training.
• Participation in community and sustainability initiatives through corporate social responsibility efforts.