Director, Trade Marketing, Retail Hair, Prosumer, OPI

About the Role

Key Responsibilities

• Own the overall US Commercial Strategy and determine the 4P strategies and KPIs by brand and channel.
• Collaborate with the head of sales, head of marketing, and GM of the US market to align on brand and channel strategies.
• Build the vision for how brands should appear in store and online, and support the team to deliver this vision.
• Own the execution of the commercial strategy and brand plans across all retailers and channels.
• Apply and share expertise to train and coach teams on presenting Wella's winning model and driving category growth for retailer partners.
• Lead the team and ensure responsibilities and deliverables are met with high standards and on time.
• Build and lead a high-performing team.
• Lead the go-to-market (GTM) strategy for all channels, including base business, initiatives, and promotions.
• Create distribution strategies aligned with company growth expectations and brand deliverables.
• Represent the commercial function in strategic planning sessions and be the final owner of commercial execution.
• Ensure team meets external deadlines and drives necessary change.
• Collaborate with internal and external teams to develop winning plans by brand and channel.
• Translate global brand vision into trade-specific strategies for retail hair and OPI categories.
• Partner with key stakeholders in marketing, sales, supply, and finance to manage expectations and deliver results.
• Own gain and grow strategies for the professional hair portfolio across all channels.

Requirements

• Bachelor's degree in Business Administration, Marketing, or a related discipline.
• 10+ years of experience in CPG sales and trade marketing.
• Experience with US channels and markets.
• Strong knowledge of the 4P marketing mix.
• Proficiency in Microsoft Office.
• Excellent collaboration skills with multi-functional stakeholders.
• Experience in budget management, project management, and marketing acumen.
• People management and development experience.
• Strong presentation skills for external partners and organizational levels.
• Leadership ability to develop vision, engage stakeholders, and execute effectively.
• Analytical thinking and problem-solving skills, with the ability to analyze complex data and develop insights.
• Strong operational discipline, ability to meet deadlines, and manage multiple priorities.
• Flexibility and adaptability to change.

Nice to Have

• Experience with strategic planning and execution in the beauty or consumer goods industry.
• Knowledge of retail and professional hair categories.
• Experience working with global brand visions and translating them into local strategies.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or similar.
• 10+ years of experience in CPG sales and trade marketing.

Benefits & Perks

• Salary range of $160,000 - $215,000 per year.
• Annual bonus or variable pay depending on role.
• Health insurance, life and disability insurance.
• 401(k) retirement plan.
• Paid holidays and paid time off (PTO).