Director, Trade Marketing, Retail Hair, Prosumer, OPI

About the Role

Key Responsibilities

• Owns the overall US Commercial Strategy and determines the 4P strategies and KPIs by brand and channel, collaborating with sales, marketing, and GM of US market.
• Builds the vision for how brands should appear in store and online, and guides the team to deliver this vision.
• Owns the execution of the commercial strategy and brand plans across all retailers and channels.
• Trains and coaches teams on presenting Wella's winning model and driving category growth for retailer partners.
• Leads the team to ensure high standards and timely deliverables, building a highly performing team.
• Leads the go-to-market (GTM) strategy for all channels, including base business, initiatives, and promotions.
• Creates distribution strategies aligned with company growth expectations and brand deliverables.
• Represents the commercial function in strategic planning sessions and is the final owner of commercial execution.
• Ensures team meets external deadlines and drives necessary change.
• Collaborates with internal and external teams to develop winning plans by brand and channel.
• Translates global brand vision into trade-specific strategies for retail hair and OPI categories.
• Partners with key stakeholders in marketing, sales, supply, and finance to manage expectations.
• Owns gain and grow strategies for the professional hair portfolio across all channels.

Requirements

• Bachelor's degree in Business Administration, Marketing, or a related discipline.
• 10+ years of experience in CPG sales and trade marketing.
• Experience in US channels and markets.
• Strong knowledge of the 4P marketing mix.
• Proficiency in Microsoft Office.
• Excellent collaboration skills with multi-functional stakeholders.
• Experience in budget management, project management, and marketing acumen.
• People management and development experience.
• Strong presentation skills for external partners and organizational levels.
• Leadership skills: ability to develop a vision, engage stakeholders, and execute with excellence.
• Ability to influence internally.
• Analytical thinking and problem-solving skills, with a strong affinity for numbers.
• Operational discipline with a results-oriented approach, planning, and follow-through.
• Flexibility and adaptability to change.

Nice to Have

• Experience with trade marketing in beauty or related industries.
• Knowledge of retail hair and nail categories.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or similar.
• 10+ years' experience in CPG sales and trade marketing.

Benefits & Perks

• Salary range of $160,000-$215,000 per year.
• Annual bonus or variable pay depending on role.
• Health insurance, life and disability insurance.
• 401(k) retirement plan.
• Paid holidays and paid time off (PTO).