Director, Website

About the Role

Key Responsibilities

• Serve as the Society's web channel subject matter expert.
• Lead development and implementation of comprehensive strategic roadmaps for Society web properties aligned with organizational objectives, digital marketing goals, and user needs.
• Serve as lead supervisor of the web production and search engine optimization teams overseeing project flow and workload.
• Lead collaborative planning and execution of web projects with interdepartmental teams and cross-functional stakeholders to advance KPIs and web channel goals.
• Oversee the design, development, and maintenance of Society websites, ensuring accessibility (WCAG compliance), usability, brand consistency, and adherence to policies.
• Collaborate with teams to optimize web content, user flows, and donation pathways to support fundraising goals.
• Partner with stakeholders to align web experiences with acquisition, engagement, and conversion strategies.
• Lead strategy, execution, performance, and optimization for web channel direct response donation campaigns.
• Oversee the strategic direction and execution of new Society websites or microsites.
• Implement testing, audience research, and SEO/GEO strategies to improve activity flows, navigation, personalization, and website performance.
• Provide leadership to the SEO team to maximize organic visibility and discoverability of Society websites.
• Advise on Society domain strategies and implementation.
• Define measures of success, monitor website performance using analytics tools, and oversee reporting to optimize strategies and outcomes.
• Present web channel performance reports to leadership and other stakeholders.
• Stay informed on emerging technologies, trends, and best practices in web experience, UX/UI, SEO, and digital marketing.
• Manage and mentor the web team, providing guidance, feedback, and professional development.

Requirements

• 6+ years of recent experience leading enterprise-level, direct response websites, including managing a team and collaborating with external agency partners.
• Deep understanding of direct response website marketing and experience leading web strategies supporting multi-channel campaigns with multi-million-dollar revenue goals.
• Proven track record of leading digital projects from strategy through launch and ongoing optimization.
• Demonstrated success in driving audience growth, engagement, and revenue through web experiences.
• Familiarity with website technologies, architecture, accessibility, responsive design, UX/UI principles, and user research.
• Experience working with audience intelligence, UX/UI, engineering, data science, and product teams to define and implement product strategies.
• Strong analytics skills with the ability to analyze web performance data and translate insights into strategies.
• Proficiency with web content management systems (CMS), HTML/CSS/JavaScript, Google Analytics, Search Console, Tag Manager, and SEO tools like SEMrush and Screaming Frog.
• Knowledge of Salesforce Experience Cloud, Marketing Cloud Personalization, HubSpot, and DonorDrive.
• Curiosity and a desire to stay informed on best practices in direct response website marketing.

Nice to Have

• Audience development and subscription strategies experience.

Qualifications

• Educational background is not explicitly specified, but extensive experience in web leadership and digital marketing is required.

Benefits & Perks

• Estimated salary range of $90,000-$110,000, based on location and experience.
• Comprehensive benefits including Paid Time Off, Paid Holidays, 401k with Society match, Commuter Benefit Plan, Medical, Dental, Vision, Flex Spending, Life Insurance, Disability Coverage, Spring Health membership, and voluntary benefits.
• Opportunities for career development through structured pathways and professional growth support.
• A mission-driven team committed to diversity and inclusion.