Web Manager

About the Role

Key Responsibilities

• Implement and maintain the design system and templates within the CMS, ensuring consistency and efficiency in content creation.
• Establish UI/UX design deliverables through block diagrams, wireframes, mood boards, mockups, and specifications.
• Convert approved designs to functional, responsive, web/mobile templates and pages using WordPress CMS.
• Manage and configure content across web properties supporting digital marketing initiatives.
• Collaborate with the Marketing and Product Teams to ensure effective page optimization, usability, brand adherence, and integration with CRM, Marketing Automation Solution, and other third-party tools.
• Oversee and maintain microsites and marketing landing pages.
• Build and monitor GA4 reporting, analyze digital traffic and user behavior, and implement strategies to enhance SEO, GEO targeting, email campaigns, and social media engagement.
• Conduct multivariate web and campaign testing, analyze results, and recommend optimizations.
• Update and manage website content to ensure accuracy and relevance.
• Proactively identify and resolve issues such as broken links, duplicate content, and server errors.
• Perform regular backend audits, updates, and troubleshooting to ensure website stability and security.
• Collaborate on technical improvements like system integrations, plugin updates, and custom features.
• Establish, document, and communicate processes for digital operations.
• Understand and stay updated on SEO and AI trends, making recommendations for site performance and security improvements.
• Conduct technical audits to resolve issues affecting search engine crawls and indexation.
• Monitor Core Web Vitals, site speed, accessibility, and mobile friendliness, identifying areas for improvement.
• Research emerging digital trends and technologies to support responsible innovation.
• Use tools like GA4 and Google Search Console to report on website metrics and performance, providing insights for strategic refinement.
• Champion adoption of advanced marketing technologies, AI insights, and automation platforms to build a data-driven marketing culture.

Requirements

• Bachelor's degree in marketing, web development, or related field.
• 8+ years proven experience managing websites within B2C and B2B environments.
• Solid understanding of WordPress data structures and design schema, including troubleshooting code and CSS issues.
• Experience with Salesforce and Salesforce Marketing Cloud or similar marketing automation and personalization platforms.
• Excellent communication, collaboration, analytical, and technical problem-solving skills.
• Self-starter capable of managing multiple projects efficiently in a fast-paced environment.
• Proficiency with design/UX tools such as Figma, Sketch, wireframing, and mock-up tools.
• Experience with SEO, GA4, Google Search Console, and technical SEO best practices.
• Ability to troubleshoot HTML/CSS issues and basic PHP knowledge is preferred.

Nice to Have

• Proven experience managing websites within the SaaS industry and start-up environments.
• Experience in the non-profit or mission-driven sector, either professionally or voluntarily.
• Proficiency with WordPress PHP & ACF.
• Experience with Notion for project management and cross-functional collaboration.

Qualifications

• Bachelor's degree in marketing, web development, or related field.
• 8+ years of relevant website management experience.

Benefits & Perks

• Competitive benefits package including health, dental, vision, and employer-paid life insurance.
• Retirement savings plan.
• Generous PTO policy.
• Market-indexed compensation based on skills and experience.