Director, Website Marketing

BILL

Draper, UT

Full Time

Director

173k-216k

12 days ago

Job Description

About the Role

The Director, Website Marketing at BILL is responsible for leading the strategy and execution of the company's website to support growth, lead generation, and user engagement. This role involves managing a high-performing team, collaborating cross-functionally, and optimizing the website platform (Webflow) to drive business results within a fast-paced, innovative fintech environment. The position is integral to supporting the company's pipeline goals and enhancing the digital experience for B2B audiences.

Key Responsibilities

Set the overall strategy and roadmap for the company's website to support growth and pipeline goals.
Lead a high-performing web marketing team, empowering team members and managing performance.
Work cross-functionally with teams such as Product Marketing, Brand, and Growth to incorporate their goals into the website roadmap.
Oversee UX, conversion rate optimization, and SEO efforts to improve website performance.
Manage end-to-end implementation and optimization of Webflow or similar web platforms.
Collaborate with developers to enhance website experiences and functionalities.
Drive projects that improve conversion rates and support measurable results in PLG and lead generation.
Ensure website updates and additions align with business growth objectives.

Requirements

12+ years of experience in B2B web/digital marketing.
Proven success in driving measurable results in PLG and lead generation.
Understanding of B2B user journeys and how websites support them.
Experience leading performance-oriented SEO teams with aggressive growth targets.
Ability to drive projects that improve conversion rates.
Experience working with Webflow or similar web platforms, including end-to-end implementation and optimization.
Experience with Marketo and Salesforce.
Collaborative, people-first management style with the ability to build and empower teams.

Nice to Have

Experience collaborating with developers to improve website experiences.
Understanding of cross-functional team goals and integrating them into website strategy.

Qualifications

Educational background is not explicitly specified, but extensive experience in digital marketing is required.

Benefits & Perks

100% paid employee health, dental, and vision plans (HMO, PPO, or HDHP).
HSA & FSA accounts.
Life Insurance, Long & Short-term disability coverage.
Employee Assistance Program (EAP).
11+ observed holidays and wellness days, flexible time off.
Employee Stock Purchase Program with discounts.
Wellness & Fitness initiatives.
Employee recognition and referral programs.
Other company benefits.

Working at BILL

BILL fosters a purpose-driven, innovative, and inclusive workplace culture that values diversity, curiosity, and drive. The company emphasizes collaboration, impact, and continuous growth, supporting employees through comprehensive benefits and a transparent, inclusive hiring process. They promote a fast-paced environment where employees can contribute meaningfully to transforming financial automation for businesses.

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