Director, Website MarketingNew

Bill International Co.,Ltd.

San Jose, CA

Full Time

Director

147k-184k

13 days ago

Job Description

About the Role

The Director, Website Marketing at Bill.com is responsible for leading the strategy and execution of website initiatives that support business growth, including UX, conversion rate optimization, and SEO. This role involves managing a high-performing team, collaborating cross-functionally, and driving pipeline and lead generation for multiple products and customer segments within a fast-paced, innovative fintech environment. The position emphasizes empowering businesses through digital marketing and creating a future of financial automation.

Key Responsibilities

Lead the overall strategy and roadmap for the company website to support growth goals.
Manage and develop a high-performing web marketing team.
Collaborate cross-functionally with teams such as Product Marketing, Brand, and Growth to incorporate their goals into the website roadmap.
Drive projects that improve website conversion rates and SEO performance.
Work with developers to enhance website experiences and optimize platform usage, including Webflow.
Own the end-to-end implementation and optimization of Webflow or similar web platforms.
Ensure the website supports and drives pipeline for multiple products and customer segments, meeting monthly/quarterly goals.

Requirements

12+ years of experience in B2B web/digital marketing, with proven results in PLG and lead generation.
Understanding of B2B user journeys and how websites support them.
Experience leading performance-oriented SEO teams with aggressive growth targets.
Ability to drive projects that improve conversion rates.
Experience collaborating with developers to improve website experiences.
Familiarity with Webflow or similar web platforms, including end-to-end implementation and optimization.
Experience with Marketo and Salesforce.
People-first mentality with strong management and team-building skills.

Nice to Have

Experience working in a fast-paced, innovative environment.
Knowledge of performance marketing and growth strategies.
Experience in fintech or related industries.

Qualifications

Experience with Webflow or similar web platforms.
Experience with Marketo and Salesforce.
Proven ability to lead performance-oriented SEO teams.
Strong understanding of B2B digital marketing and user journeys.

Benefits & Perks

100% paid employee health, dental, and vision plans (HMO, PPO, or HDHP).
Health Savings Account (HSA) and Flexible Spending Account (FSA).
Life Insurance, Long & Short-term disability coverage.
Employee Assistance Program (EAP).
11+ observed holidays and wellness days, flexible time off.
Employee Stock Purchase Program with discounts.
Wellness & Fitness initiatives.
Employee recognition and referral programs.

Working at Bill International Co.,Ltd.

Bill.com fosters an inclusive, innovative, and purpose-driven culture that values curiosity, drive, and diverse perspectives. The company emphasizes collaboration, transparency, and building high-performing teams in a fast-paced environment. They are committed to creating a workplace that supports inclusion and allows employees to bring their authentic selves to work.

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