Discoverability Director, Performance Content

About the Role

Key Responsibilities

• Lead the development and execution of performance-driven content strategies, including visual content recommendations and commerce-specific content such as product descriptions and PDPs.
• Identify content gaps, research new topics, and distill complex information into clear, accessible language.
• Ensure all content adheres to brand voice, style guidelines, and project specifications, while optimizing for SEO and accessibility.
• Proactively recommend and implement style guide enhancements to maintain content consistency and clarity.
• Collaborate closely with clients and internal teams to define content needs, present strategies, and secure buy-in through effective communication.
• Manage multiple content projects, ensuring timely delivery and responsiveness to client feedback and revisions.
• Supervise, mentor, and review work of junior associates, ensuring high standards and customization for each client.
• Participate in employment decisions, including hiring, performance management, and team development.
• Engage in new business initiatives such as RFPs, scoping requests, and resource planning.
• Stay informed on industry trends in content, commerce, and search to continuously improve content practices.
• Drive content innovation through thought leadership, case studies, opportunity identification, and integration of emerging technologies like AI.

Requirements

• 9-11 years of experience in content writing, marketing, advertising, or related fields, preferably at an agency or with CPG brands.
• Proven expertise in commerce content strategy, including PDP content, product descriptions, and content optimization.
• Highly proficient in grammar rules and constructing clear, compelling sentences.
• Experience in optimizing content for SEO and accessibility.
• Proficient with common writing tools such as AP Style Guide and Grammarly, and familiar with AI platforms like ChatGPT, Gemini, WPP Open.
• Excellent verbal and written communication skills, with strong presentation abilities.
• Ability to collaborate effectively with team members, clients, vendors, and stakeholders.
• Organized, detail-oriented, and capable of managing multiple projects and timelines.
• Receptive to feedback and committed to continuous learning about industry standards.

Nice to Have

• Experience in content creation, strategy, and management for web and commerce platforms.
• Deep understanding of performance content, search trends, and retail commerce.
• Knowledge of AI tools and concepts related to content optimization.
• Strong critical thinking and problem-solving skills.

Benefits & Perks

• Full spectrum of group health coverage options (medical, dental, vision).
• Generous 401(k) match (100% dollar-for-dollar match, up to 5% of salary contribution).
• Paid time off reflecting investment in life balance and wellness.
• Growth-oriented opportunities with training and development through VML and WPP.
• Hybrid work environment with teams in the office an average of four days a week.