Distributor Marketing Specialist

About the Role

Key Responsibilities

• Lead strategic planning discussions with executive marketing and sales partner management teams to develop and influence integrated partner marketing plans and conduct strategic marketing planning sessions and quarterly business reviews.
• Develop best-in-class marketing plans with a set of partners to drive awareness and growth.
• Work with the Market access team and territory team at RA to identify priorities.
• Define joint marketing plans with partners.
• Work with RA global marketing to define partner marketing programs and campaigns that are executed and activated by partners.
• Develop detailed campaign project plans, including campaign goals, messaging, call to action, marketing distribution channels, follow-up activities, and success metrics.
• Work closely with partners to build joint value proposition messaging and content.
• Promote teamwork across multiple functions and business units, always with the partner/customer in mind.
• Drive lead management practices with partners and hold them accountable to report back funnel management updates.
• Assess and develop partner marketing capabilities to increase amplification and coverage via partners.

Requirements

• Bachelor's Degree.
• Legal authorization to work in the U.S. (no sponsorship for visas).

Nice to Have

• 2+ years of relevant work experience in partner or alliance marketing, solution marketing, demand generation in industrial or high-tech companies.
• Experience designing and building joint marketing plans with partners with Americas footprint.
• Experience building global partner marketing strategies and programs.
• Bachelor's degree in marketing, business, or relevant field of study.
• Expertise in partner-facing and field-facing marketing roles.
• Business partnering capability to align with sales organizations and partners on marketing plans.
• Ability to navigate and resolve complex situations involving multiple stakeholders.
• Advanced planning and organization skills for timely execution.
• Ability to balance strategic oversight with hands-on execution.
• Deep understanding of driving business and marketing through the partner ecosystem.
• Experience in B2B environments, including products/services and software.
• Demonstrated experience working with sales leaders to drive pipeline and revenue.
• Familiarity with Zift and other marketing tech stack.

Benefits & Perks

• Health Insurance including Medical, Dental and Vision.
• 401k.
• Paid Time off.
• Parental and Caregiver Leave.
• Flexible Work Schedule.
• Additional benefits information available at www.raquickfind.com.