Divisional Leader of Marketing - Washington D.C.

About the Role

Key Responsibilities

• Develops and executes marketing plans at the restaurant, market, regional, and divisional levels in alignment with brand standards and support team goals.
• Partners with the Director of Media Planning to ensure correct strategy deployment in each DMA and engages the restaurant marketing team.
• Collaborates with field-based support leaders and FP&A to analyze sales and customer traffic, informing management of trends and underperforming locations.
• Develops and maintains a detailed marketing budget covering all costs affecting restaurant marketing spend.
• Recruits, hires, trains, and coaches a world-class restaurant marketing team to reinforce Cane's brand and marketing philosophies.
• Aligns with the Divisional Leader of Restaurants on priorities, business needs, and goals.
• Participates in daily discussions on restaurant performance, marketing execution, and plan development.
• Manages program effectiveness through ROI methodologies, consistent execution, and follow-up.
• Evaluates sponsorship opportunities and manages regional sponsorships and budgets for proper execution and maximization.
• Collaborates with the RSO Marketing team to implement systems, campaigns, and programs.
• Drives growth and brand awareness through grassroots marketing efforts and community partnerships.
• Leverages customer insights to develop effective marketing plans and identifies opportunities to increase traffic and awareness.

Requirements

• 10+ years of marketing experience required.
• Experience leading high-functioning teams with multiple direct reports; remote leadership experience preferred.
• Field marketing experience in a multi-unit restaurant or retail environment, including trade area-based marketing planning and execution.
• Knowledge and experience working with media and sponsorships, including establishing relationships, negotiating contracts, and assessing impact.
• Experience with new restaurant openings and market entry strategy development.
• Detail-oriented, organized, and able to manage multiple priorities.
• Self-driven, flexible, and highly energetic with strong communication skills.
• Ability to work independently and collaboratively.
• Proficient in Microsoft Excel, PowerPoint, and Word.
• Willing to travel up to 70% within the designated area.
• Bachelor's degree required; Marketing & Communications degree preferred.
• Possess a valid driver's license.

Nice to Have

• Experience with restaurant openings and new market entry strategies.
• Remote crewmember leadership experience.

Qualifications

• Bachelor's degree (required).
• Marketing & Communications degree (preferred).

Benefits & Perks

• Starting from $170,000 to $230,000 annually plus incentives.
• Performance bonus and discretionary awards.
• Full range of medical, financial, and other benefits, including 401(k).
• Paid time off benefits such as vacation, sick time, and parental leave.