Downstream Marketing Manager

About the Role

Key Responsibilities

• Analyze the market, the competition, and trends within the US market.
• Prepare and plan the market introduction of new products, including promotion material and product information, to generate the largest impact in the market.
• Define and implement launch strategy for the US market of new solutions, including localization of positioning and messaging to target segments.
• Develop and execute a comprehensive strategic plan for US exhibitions, congresses, and trade shows, including preparing planning decks, reports, and success metrics.
• Design and implement comprehensive marketing campaigns throughout the lifecycle of Natus Sensory products to drive profitable growth.
• Create multi-channel campaigns (email, webinars, social media, paid media) to support lead generation, and track performance using KPIs such as MQLs, conversion rates, and ROI.
• Coordinate with the Sales team to develop marketing communication strategies, enable product presentations, and promote products/services in respective territories.
• Ensure compliance of local marketing materials with regulatory requirements.
• Gather local market and customer insights and feed information back to upstream Product Management and Sales Leadership to influence product strategy.
• Drive US marketing budget planning in coordination with Sales and Finance.

Requirements

• Bachelor's degree in a relevant field such as Marketing or Business Management (MBA preferred).
• 5-7 years of experience in Product Management, Field Marketing, Marketing Strategy, or Sales.
• Experience in high-tech, health-tech, or solutions businesses, preferably within the Hearing & Balance or Newborn Care Screening markets.
• Proven track record of introducing new products to global markets.
• Experience with demand generation campaigns.
• Ability to engage, inspire, and rally commitment from customers, product management, field, and sales teams.
• Expertise in delivering complex projects to meet demanding New Product Introduction (NPI) timelines with high quality.

Nice to Have

• Experience with high-tech, health-tech, or solutions businesses, preferably within the Hearing & Balance or Newborn Care Screening markets.
• MBA or advanced degree is preferred.

Benefits & Perks

• Aetna Medical Plans
• Peak Health
• Dental & Vision Benefits
• EAP Services
• Legal Services
• 401(k)
• 4 weeks of PTO
• 2 Floating Holidays
• 7 Company Holidays
• HSAs with employer contribution (dependent on plan)
• Dependent Care FSA
• Disability Benefits
• Life Insurance Benefits
• Tuition reimbursement and more