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e-Commerce Data Analyst

Msc Cruises

Fort Lauderdale, FL
Full Time
Senior
88k-114k
about 1 month ago

Job Description

About the Role

MSC Cruises, the world's third-largest cruise line brand, is expanding its eCommerce Analytics team in the USA. The Data Analyst will be responsible for owning eCommerce tracking plans, ensuring data quality, building data pipelines, and delivering actionable insights to support marketing and eCommerce growth. This role involves collaborating with various teams to optimize web revenue and user satisfaction, with a focus on integrating AI and predictive analytics as systems evolve.

Key Responsibilities

  • Own the end-to-end eCommerce data tracking plan and partner with HQ tagging and web development teams to ensure all user events and transactions are accurately instrumented and validated through each release cycle.
  • Build and maintain automated data pipelines that monitor key eCommerce KPIs—site traffic, conversion rates, average order value, cart abandonment—and alert the team to trends or anomalies in real time.
  • Structure raw web and transaction data into clear, actionable insights; deliver regular and ad-hoc analyses that guide marketing, product, and commercial decisions.
  • Partner with the Director of Testing & Analytics and the eCommerce product team to define measurement requirements, map user journeys, and surface product performance drivers.
  • Design and enhance self-serve reporting tools (e.g., Power BI, Looker), translating stakeholder needs into intuitive dashboards with robust business logic and usability in mind.
  • Ensure data integrity and trust by auditing tracking implementations, troubleshooting discrepancies, and collaborating with engineering to resolve issues.
  • Craft and deliver presentations to team executives detailing changing web behavior trends and opportunities to optimize the web experience.
  • Identify opportunities to integrate AI and predictive analytics—such as personalization engines, propensity models, and dynamic pricing—and help roadmap the tools and data required to support them.

Requirements

  • Bachelor's or Master's Degree in Business, Marketing, Data Science, Computer Science, Engineering, Mathematics, or 4+ years related experience.
  • 3-6 years of experience in data analytics, with at least 2 years owning dashboards and reporting in a business setting.
  • Proficiency in SQL and Python; experience with data wrangling, analysis, and light scripting.
  • Experience with cloud data warehouses (e.g., Snowflake, Redshift, BigQuery).
  • Familiarity with dashboarding tools (e.g., Tableau, Power BI, Looker).
  • Working experience with web analytics tools such as Google Analytics or Adobe Analytics.
  • General knowledge of A/B testing tools such as A/B Tasty, Optimizely, or Adobe Target.
  • General understanding of web development as it relates to web tagging and analytics.
  • General knowledge of tools such as GTM and Adobe Launch as they relate to tag implementation and management.
  • Strong communication skills—able to explain data clearly to both technical and non-technical audiences.
  • Ability to work independently, prioritize ruthlessly, and move fast with limited oversight.
  • Experience working with ecommerce, revenue, or consumer-facing data preferred.
  • Fluent in English; additional languages beneficial.
  • Willingness to travel occasionally to corporate headquarters in Geneva and operational locations as needed.

Nice to Have

  • Experience with data wrangling, analysis, and scripting in Python.
  • Experience with AI and predictive analytics tools such as personalization engines, propensity models, and dynamic pricing.

Qualifications

  • Bachelor's or Master's Degree in relevant fields.
  • 3-6 years of experience in data analytics.

Benefits & Perks

  • Competitive salary estimated between $87.8K - $114K annually.
  • Hybrid work position requiring 3 days per week in the Miami office.
  • Opportunities to work on innovative projects involving AI and predictive analytics.
  • Being part of a global team committed to diversity, inclusion, and sustainability.

Working at Msc Cruises

MSC Cruises is committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected, and empowered to be their authentic selves. The company emphasizes meaningful, measurable actions that positively impact guests, employees, and the planet.

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Job Details

Posted AtAug 9, 2025
Salary88k-114k
Job TypeFull Time
Work ModeHybrid
ExperienceSenior

Job Skills

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About Msc Cruises

Website

msccruises.com

Location

Fort Lauderdale, FL

Industry

Deep Sea Passenger Transportation

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