Email & Lifecycle Marketing Specialist (Contractor)

About the Role

Key Responsibilities

• Support the execution of go-live enrollment campaigns using Iterable, ahead of the 1/1 enrollment season.
• Assist in developing and updating modular templates for various client sizes.
• Set up campaigns within Iterable, ensuring correct audience targeting and timing.
• Conduct end-to-end QA to ensure accuracy, compliance, and timely deployment of campaigns.
• Partner with B2B operations and partner success to monitor campaign delivery.
• Build and maintain automated lifecycle workflows in Iterable, in collaboration with member marketing and product stakeholders.
• Collaborate on journey testing and documentation to support program optimization.
• Maintain and update journeys regularly, seeking opportunities to automate workflows and identify improvements.
• Support and consult on A/B tests and audience segmentation efforts.
• Track campaign performance using Iterable and Looker analytics.
• Analyze results and recommend tactical improvements for future sends.

Requirements

• Minimum 2 years of hands-on experience with Iterable (email, SMS, and push notifications).
• 2-4 years of experience in email or lifecycle marketing, ideally in a B2B2C or Health Tech environment.
• Familiarity with campaign QA, audience segmentation, and performance reporting.
• Ability to work collaboratively in a cross-functional, fast-paced environment.
• Understanding and knowledge of GDPR, CAN-SPAM, and HIPAA compliance and frameworks (preferred).
• Proficient in reporting and analytics tools (Looker experience is a plus).

Nice to Have

• Understanding and knowledge of GDPR, CAN-SPAM, and HIPAA compliance and frameworks.

Qualifications

• At least 2 years of experience with Iterable.
• Experience in email or lifecycle marketing in a B2B2C or Health Tech environment.

Benefits & Perks

• Contract rate of $45 - $65/hour.
• Remote work (US-based required).
• 6-month contract with potential for extension or contract-to-hire conversion.
• Flexible hours, 40 hours per week.
• Start date ASAP.