Email & SMS Analyst

Fleet Farm

Appleton, WI

Full Time

Mid Level

6 days ago

Job Description

About the Role

Fleet Farm is seeking a detail-driven and data-savvy Email & SMS Marketing Analyst to join their onsite Marketing team. In this high-impact role, you'll analyze and optimize digital communication strategies—ensuring messages are timely, relevant, and performance-driven. The position involves turning numbers into narratives and insights into action to improve customer engagement and ROI.

Key Responsibilities

Optimize Campaigns: Monitor and analyze performance metrics for email and SMS campaigns—including CTR, conversion, and unsubscribe rates—to continuously improve outcomes.
Turn Data into Strategy: Use tools like Google Analytics and platform dashboards to uncover trends and deliver strategic recommendations to boost engagement and ROI.
Audience Targeting: Develop and refine segmentation and personalization strategies to ensure content reaches the right customer at the right time.
A/B Testing: Test subject lines, messaging, timing, and creative to discover what resonates best with the audience.
Insightful Reporting: Build clear, compelling reports and dashboards to communicate key takeaways to stakeholders across the business.
Ensure Compliance: Monitor and manage adherence to regulations like CAN-SPAM, TCPA, and GDPR.
Collaborate Cross-Functionally: Partner with content creators, designers, and marketing strategists to align messaging with brand objectives.
Platform Management: Execute and track campaigns using tools such as Listrak, Mailchimp, HubSpot, Klaviyo, or Twilio.
Understand the Customer: Analyze customer behavior and feedback to refine communication strategies and elevate customer experience.

Requirements

Bachelor's degree in Marketing, Business, Data Analytics, Statistics, or a related field.
2+ years in email/SMS marketing analytics or digital marketing.
Hands-on experience with data analytics tools (e.g., Google Analytics).
Familiarity with leading email/SMS platforms.
Strong analytical and critical thinking abilities.
Proficiency in data visualization and reporting tools.
Knowledge of digital marketing best practices and compliance standards.
Excellent written and verbal communication skills.
Strong organizational skills with attention to detail.

Nice to Have

Basic knowledge of HTML/CSS for email customization.
Certifications in platforms like Google Analytics or HubSpot.

Qualifications

Educational background in Marketing, Business, Data Analytics, or related fields.
Experience in digital marketing analytics and platform familiarity.

Benefits & Perks

Opportunity to work with passionate professionals in a collaborative environment.
Direct access to key decision-makers.
Drive real business results through your insights.
Be part of a trusted retail brand with growth opportunities.

Working at Fleet Farm

At Fleet Farm, we believe in working together to create meaningful customer experiences. Our onsite marketing team is composed of passionate professionals who collaborate closely, value insights, and aim to drive impactful results. We foster a culture of growth, teamwork, and dedication to customer satisfaction.

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