Email & SMS Marketing Manager

About the Role

Key Responsibilities

• Lead end-to-end execution of email, SMS, and app push campaigns aligned with the marketing calendar.
• Write creative briefs, manage content, and oversee QA for accurate, on-brand delivery.
• Direct day-to-day work with the external agency to ensure timely, high-quality campaign builds.
• Make copy or creative adjustments and build campaigns as needed to meet fast-moving deadlines.
• Drive A/B and multivariate testing to improve engagement and conversion.
• Partner with the Director of Email & SMS Marketing on lifecycle strategy and growth initiatives.
• Collaborate across brand, data, product, and marketing teams for integrated campaigns.
• Analyze results and share insights to guide future tactics and channel innovation.

Requirements

• Works independently in a fast-paced environment, setting priorities and driving projects without heavy oversight.
• 5+ years building and executing marketing campaigns, content, and automations, or equivalent experience.
• Deep expertise in Iterable for email, SMS, and app push, including segmentation, personalization, campaigns, and journeys.
• Solid grasp of responsive HTML/CSS for email; able to troubleshoot and edit code.
• Proven track record managing customer journeys (flows and triggers) and running A/B or multivariate tests.
• Naturally curious and improvement-focused—questions assumptions and acts on insights.
• Decisive and proactive; spots process or data gaps and implements solutions early.
• Owns projects end to end, from idea through build, QA, and performance analysis.
• Collaborates effectively across teams to keep work unblocked and aligned.

Nice to Have

• Experience creating campaigns for other channels (paid social, search, etc.).
• Working knowledge of SQL for audience building and reporting.
• Familiarity with Intercom, Looker, Sendgrid, and Hightouch or another CDP.

Qualifications

• 5+ years of experience in marketing campaigns, content, and automations or equivalent experience

Benefits & Perks

• Health, vision, and dental insurance
• 401k
• Paid time off
• Safe/sick time
• Vacation
• Parental leave
• A delicious box of free fish every month