Email Marketing Manager - Consultant

About the Role

Key Responsibilities

• Partner with the Direct Retail Channel Marketing Manager to develop and execute targeting and segmentation strategies for retail investors.
• Design and implement lead-generation campaigns and email nurture programs to expand the direct retail investor database.
• Leverage data insights to inform decisions, track performance, and optimize direct marketing initiatives.
• Create personalized email content tailored to audience behavior and demographics.
• Collaborate across teams—including Sales, Marketing, Product, Design, Compliance, and CRM—to deliver integrated campaigns and ensure effective reporting.
• Drive awareness and influence investment decisions by enhancing consideration of the firm's SPDR ETFs through innovative direct marketing strategies.
• Manage the email marketing calendar to ensure accurate and timely campaign delivery.
• Monitor and report campaign performance using key metrics such as open rates, click-through rates, and conversions.

Requirements

• Bachelor's degree in Marketing, Communications, or a related discipline.
• 5-7 years of experience in email marketing, with proven success in strategy, lead generation, and multi-channel campaign execution (B2C and/or Financial Services preferred).
• Proficiency with Marketo or similar marketing automation platforms.
• Working knowledge of HTML/CSS for email formatting and troubleshooting.
• Exceptional written and verbal communication skills.
• Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
• Proactive, self-motivated, and solutions-oriented.
• Creative thinker with strong analytical abilities.

Nice to Have

• Experience in the financial services industry.

Benefits & Perks

• Contract position paying $45-50/hr depending on experience.
• Onsite work requirement of 3-4 days per week in Boston.