Sr. Manager, Email & Promotions

About the Role

Key Responsibilities

• Lead Banana Republic's email and promotional marketing strategy, with primary emphasis on contact strategy (segmentation, cadence, testing, and performance optimization).
• Partner with Commercial Planning and Loyalty teams to design promotions that are compelling, brand-right, and aligned with both customer insights and business priorities.
• Oversee creative briefing, messaging strategy, and campaign execution across email and direct mail, ensuring cohesion of content and contact strategy across channels.
• Oversee development of testing roadmaps to drive innovation in personalization, targeting, lifecycle strategies, and AI-driven enhancements.
• Own all email and promotional reporting (weekly, monthly, quarterly, annual), translating results into actionable insights and recommendations that inform broader CRM strategy.
• Manage email budget forecasting and vendor relationships to maximize efficiency and business impact.
• Oversee calendar management and segmentation strategy, ensuring flawless campaign execution.
• Partner with store teams on promo signage strategy and manage store closure communications to sustain retention.
• Collaborate with sister brands to share learnings and adopt best-in-class email and promo practices.
• Drive innovation and optimization in the email channel, ensuring Banana Republic stays ahead of industry trends.
• Mentor, coach, and develop direct reports, fostering a culture of collaboration, innovation, and accountability.

Requirements

• 7-10 years in CRM, email marketing, or retention marketing; retail marketing experience strongly preferred.
• Proven track record of developing and executing email contact strategies at scale.
• Experience partnering with loyalty programs and promotional planning teams.
• Strong financial acumen, with experience managing budgets and forecasting ROI.
• People management experience required, with a demonstrated ability to build and develop high-performing teams.
• Deep expertise in email marketing across contact and content strategy.
• Strong understanding of customer segmentation, lifecycle marketing, and promotional strategy within a retail or consumer brand environment.
• Data-driven with the ability to analyze performance metrics and translate them into strategic action.
• Excellent communicator who can influence senior leaders and build trust across cross-functional teams.
• A collaborative leader who inspires and develops teams while delivering results in a fast-paced, dynamic environment.

Nice to Have

• Experience with AI-driven personalization and testing roadmaps.
• Experience working across multiple brands or within a large retail organization.