Email Deliverability Manager

About the Role

Key Responsibilities

• Manage cold email infrastructure including domains, mailboxes, and sending platforms.
• Utilize L2TMedia's proprietary email designer tool to create and execute email campaigns, including setting graphics, writing compelling subject lines and body copy.
• Monitor campaign performance and compile related KPIs including email delivered, open, and click rates.
• Maintain product-specific SOPs and ensure processes are being followed.
• Monitor domain reputation and email deliverability.
• Proactively identify and mitigate deliverability issues including blacklistings, spam traps, etc.
• Troubleshoot all email campaign issues and engage with third-party vendor support as needed to ensure resolution.
• Research and report on adherence to CAN-SPAM, GDPR, and other email regulations.
• Manage mailbox rotation, warm-up processes, and sending limits across multiple domains.
• Build processes and documentation for scalable domain and mailbox management.
• Coordinate with external vendors and technical partners.
• Keep abreast of new tools, platforms, compliance updates, and best practices in cold email space.
• Hire, onboard, and train team members on all processes and platforms.
• Cross-train employees across departments.
• Provide performance feedback for direct reports and mentor staff in their career progression.

Requirements

• Bachelor's degree in Marketing, Information Technology, Computer Science, or related field.
• Proficient with Microsoft Office, including Excel and PowerPoint.
• Applicants must be authorized to work in the United States; sponsorship is not available.
• 2+ years' experience in technical email marketing.
• Strong copywriting skills with a proven ability to execute high-performing email campaigns.
• Analytical and detail-oriented mindset with a problem-solving approach.
• Familiarity with basic HTML for template creation.
• Self-starter with strong time management and organization skills.

Nice to Have

• Understanding of DNS records, email authentication, and domain/IP reputation.
• Experience using tools such as Instantly, Smartlead, Lemlist, or similar.
• Understanding of API integrations and ability to synthesize related documentation.
• Experience with email list validation and hygiene tools such as FindyMail, ZeroBounce, or similar.
• Agency-side digital media or advertising experience.

Qualifications

• Bachelor's degree in relevant field.
• 2+ years of experience in technical email marketing.

Benefits & Perks

• Medical, dental, and vision insurance.
• Life insurance and short/long-term disability.
• Commuter benefits.
• Paid Maternity Leave.
• Employee Assistance Program (EAP).
• 401(K) retirement plan with company match.
• 15 PTO days in the first year.
• 12 Paid Holidays.
• Summer Fridays.