Email Designer

Robert Half

Berkeley, CA

Full Time

Mid Level

4 days ago

Job Description

About the Role

We are seeking a detail-oriented and creative Email Designer to join our marketing team. This role is responsible for transforming content documents into visually compelling and accessible HTML email layouts using Salesforce Marketing Cloud. The ideal candidate will have a strong foundation in HTML, a keen eye for design, and a solid understanding of digital accessibility standards (WCAG). You'll collaborate closely with project managers and stakeholders to support engagement and revenue-generating campaigns, producing one email per day on average.

Key Responsibilities

Design and build HTML emails using Salesforce Marketing Cloud templates.
Translate content documents into engaging email layouts while ensuring WCAG-compliant accessibility.
Suggest compelling subject lines and preheader text to optimize open rates.
Perform light photo editing using Photoshop or Illustrator as needed.
Collaborate with project managers to ensure timely delivery and alignment with campaign goals.
Manage email production workflow from design through launch, including QA and proofing via Workfront.
Support both engagement and revenue-focused email campaigns.
Maintain consistency with brand guidelines and design standards.
Utilize existing templates and recommend improvements where applicable.