Email Lead

About the Role

Key Responsibilities

• Code responsive HTML/CSS emails from Figma, Adobe XD, or PSD designs.
• Ensure cross-client and cross-device compatibility (e.g., Outlook, Gmail, iOS).
• Use AMPscript (SFMC) or tokens/velocity scripting (Marketo) for personalization and dynamic content.
• Build and test email campaigns in Salesforce Marketing Cloud or Marketo.
• Set up segmentation, automation workflows, and triggers.
• Manage email QA and approvals before scheduling and deployment.
• Work with marketing teams to use audience data for dynamic content and personalization.
• Sync and manage lead/contact data across CRM and marketing platforms.
• Monitor deliverability, open rates, click-through rates, and other KPIs.
• Analyze results and optimize based on performance metrics.
• Ensure all emails comply with CAN-SPAM, GDPR, and other privacy regulations.
• Stay current with email marketing trends, technologies, and best practices.

Requirements

• Proficient in HTML/CSS for email development.
• Experience with Salesforce Marketing Cloud (AMPscript, Journey Builder, Email Studio) and Marketo (Smart Campaigns, Lead Scoring, Tokens).
• Familiarity with email testing tools (e.g., Litmus, Email on Acid).
• Solid understanding of segmentation, lead nurturing, and lifecycle marketing.
• Knowledge of CRM integrations (e.g., Salesforce CRM & Marketo CRM).
• Excellent attention to detail and QA skills.
• Strong communication and collaboration skills.
• Ability to manage multiple projects in a fast-paced environment.

Nice to Have

• Certifications in Salesforce Marketing Cloud Email Specialist or Marketo Certified Expert.
• Basic understanding of JavaScript or SQL.
• Experience with A/B testing and email optimization strategies.