Email Marketing Analyst

Hot Topic

City of Industry, CA

Full Time

Mid Level

65k-75k

about 1 month ago

Job Description

About the Role

At Hot Topic, we're passionate about creativity and high performance. Our success comes from high-caliber teams that love our product and have a tenacious approach to learning. We are looking for an Email Analyst to help grow our email and SMS marketing program for Hot Topic brands. In this role, you will have an exciting opportunity to drive the business in a dynamic and rapidly growing ecommerce space.

Key Responsibilities

Execute email, SMS, and push marketing for Hot Topic, BoxLunch, and Her Universe brands
Build and deploy best-practice email templates, dynamic content, and audience targeting
Monitor email performance metrics including open rates, click-through, deliverability, conversions, and signups/un-subs
Strategize on email journeys including signup, post purchase, reengagements and loyalty campaigns
Partner with Copywriters, Creative, and Product teams to create relevant subject lines and content for emails
Provide weekly performance reporting relative to topline growth goals
Communicate business priorities to solutions partners
Monitor customer feedback and ever-evolving best practices including CAN-SPAM, CCPA laws

Requirements

1-3 years of experience running email / SMS marketing campaigns
Proficiency with Salesforce Marketing Cloud
Experience with HTML and email template design
Experience with personalization platforms such as Liveclicker and SmarterHQ a plus
Proficiency with large data sets, Excel, and analytics tools
Familiarity with retail and e-commerce performance metrics
Strong communication skills - can partner with cross-functional teams and external partners
Keen eye for trending topics and pop culture events
Organized and can prioritize projects in a fast paced environment

Nice to Have

Experience with personalization platforms such as Liveclicker and SmarterHQ

Qualifications

Experience with Salesforce Marketing Cloud
Experience with HTML and email template design

Working at Hot Topic

At Hot Topic, we're passionate about creativity and high performance. Our success comes from high-caliber teams that love our product and have a tenacious approach to learning.

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