Email Marketing Lead

Idr

Houston, TX

Full Time

Senior

13 days ago

Job Description

About the Role

We are looking for a skilled and experienced Email Marketing Lead to join one of our top energy clients in Houston, TX. The role involves supporting email marketing efforts using Salesforce Marketing Cloud and/or Marketo, including campaign execution, testing, and performance tracking. The ideal candidate will be responsible for coding, testing, scheduling, and reporting on email campaigns that align with the client's marketing strategy, working in a fast-growing company with a team-oriented culture.

Key Responsibilities

Code responsive HTML/CSS emails from Figma, Adobe XD, or PSD designs, ensuring cross-client and cross-device compatibility.
Use AMPscript (SFMC) or tokens/velocity scripting (Marketo) for personalization and dynamic content.
Build and test email campaigns in Salesforce Marketing Cloud or Marketo.
Set up segmentation, automation workflows, and triggers.
Manage email QA and approvals before scheduling and deployment.
Work with marketing teams to use audience data for dynamic content and personalization.
Sync and manage lead/contact data across CRM and marketing platforms.
Monitor deliverability, open rates, click-through rates, and other KPIs.
Analyze results and optimize email campaigns based on performance metrics.
Ensure all emails comply with CAN-SPAM, GDPR, and other privacy regulations.
Stay current with email marketing trends, technologies, and best practices.

Requirements

Proficient in HTML/CSS for email development.
Experience with Salesforce Marketing Cloud (AMPscript, Journey Builder, Email Studio) and Marketo (Smart Campaigns, Lead Scoring, Tokens).
Familiarity with email testing tools (e.g., Litmus, Email on Acid).
Solid understanding of segmentation, lead nurturing, and lifecycle marketing.
Knowledge of CRM integrations (e.g., Salesforce CRM & Marketo CRM).

Nice to Have

Certifications in Salesforce Marketing Cloud Email Specialist or Marketo Certified Expert.
Basic understanding of JavaScript or SQL.
Experience with A/B testing and email optimization strategies.

Qualifications

Experience with email marketing platforms and coding responsive emails.
Knowledge of email marketing best practices and compliance.

Benefits & Perks

Competitive compensation package.
Full Benefits; Medical, Vision, Dental, and more.
Opportunity to get in with an industry leading organization.
Close-knit and team-oriented culture.

Working at Idr

The company has a close-knit, team-oriented culture and values staying current with industry trends and best practices. They emphasize a collaborative environment and offer growth opportunities within a leading organization.

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