Email Marketing Manager

About the Role

Key Responsibilities

• Develop and execute all aspects of email campaigns including messages, automations, list management, and targeting audiences to maximize impact.
• Identify, implement, and manage solutions for curating meaningful touchpoints and re-engagement opportunities with customers.
• Collaborate with teams and key stakeholders across PSO to develop an email communications calendar that creatively showcases events, musicians, and key institutional messages.
• Develop effective content marketing strategies to increase PSO's subscriber list.
• Manage email lists by segmenting, tagging, and defining appropriate audiences for targeted messages.
• Work closely with the Digital Engagement Manager to evaluate and optimize customers' journeys between email and other digital channels.
• Test, measure, analyze, and optimize the performance of email campaigns.
• Seek out and manage opportunities for PSO to improve email marketing efforts, including A/B testing and automations.
• Develop metrics to make data-informed recommendations to drive continuous improvement of email marketing strategies.
• Coordinate with team members to integrate email campaigns with web experience, social media strategy, multimedia technologies, and other digital outreach.
• Work closely with the marketing team to ensure email campaigns are tracked, analyzed, and customer data is managed appropriately.
• Identify and implement emerging trends in email marketing.
• Assist with other digital marketing needs such as website updates and digital app management.

Requirements

• Bachelor's degree in digital marketing, communications, advertising, or related field, or equivalent certifications and experience.
• Minimum two years of experience in the digital marketing space.
• Experience with Prospect 2 or other email marketing platforms.
• Solid understanding of CRM systems.
• Demonstrable experience managing email lists and tags.
• Basic knowledge of graphic design and multimedia editing tools.
• Excellent written and oral communication skills with proficiency at tailoring marketing communications.
• Excellent interpersonal and team working skills with the ability to communicate well and frequently with colleagues.
• Ability to identify opportunities and proactively improve practices.
• A clear, analytical, and flexible approach to problem solving.
• Attention to detail, organized, and able to meet deadlines and work on multiple projects simultaneously.

Nice to Have

• Understanding of technical aspects of email marketing, such as automation, UX, and A/B testing.
• An understanding of end-to-end customer journeys and delivering engaging user experiences.
• Experience working with ticketed arts and entertainment venues with online ticketing needs.
• Understanding of AI-driven marketing tools.

Qualifications

• Bachelor's degree in digital marketing, communications, advertising, or related field, or equivalent certifications and experience.
• Minimum two years of experience in digital marketing.

Benefits & Perks

• Comprehensive benefits package including paid holidays, paid time off, employer-paid health benefits, and retirement savings options with employer match.
• Full-time position with an annual salary between $50,000 - $58,000 depending on experience.
• Support for a flexible, hybrid work environment, including three days per week in-person at Heinz Hall in downtown Pittsburgh.