Email Marketing Manager

About the Role

Key Responsibilities

• Lead the design, build, testing, and launch of CRM and loyalty messaging in partnership with cross-functional teams.
• Plan and execute segmentation and A/B testing strategies for audience targeting, creative content, subject lines, and send times.
• Coordinate campaign calendars and storytelling with internal teams such as Web Merchandising, Planning, Brand Marketing, and Impact.
• Track and report on campaign results using ESPs and web analytics tools.
• Manage a team responsible for scheduling promos, segmenting audiences, HTML coding, designing, and testing communications.
• Collaborate with creative teams to ensure compelling campaign assets that drive results.
• Stay current with industry best practices to recommend new strategies for engaging brand audiences.

Requirements

• 5 years of experience in CRM (email, SMS, push) & loyalty marketing platforms—fashion or retail experience is a plus.
• Proficiency in HTML coding (including mobile devices).
• Strong skills in email and SMS design (Photoshop/Figma).
• Experience with ESPs such as Listrak, Attentive, Klaviyo, etc.
• Able to multitask in a fast-paced environment with strong initiative and follow-through.
• Proficiency with MS Office (Excel, Word, Outlook).
• Web analytics experience required (Google Analytics preferred).
• Available to be onsite in Culver City two days per week.

Benefits & Perks

• See Benefits