Email Marketing Manager

Robert Half

New York, NY

Contract

Senior

11 days ago

Job Description

About the Role

We are looking for a skilled Email Marketing Manager to oversee the creation, execution, and optimization of email campaigns tailored to a high-end luxury clientele. This is a long-term contract position that requires a strong understanding of digital marketing strategies and analytics to drive engagement and conversions. Ideal candidates will have expertise in email marketing platforms, a keen attention to detail, and the ability to work independently or collaboratively within a fast-paced environment.

Key Responsibilities

Develop and manage email marketing campaigns targeting high-end luxury audiences, ensuring alignment with overall brand strategy.
Optimize campaign performance through A/B testing, segmentation, and other techniques to improve open rates, click-through rates, and conversions.
Utilize analytics tools to monitor key performance indicators (KPIs) and provide actionable insights to stakeholders.
Collaborate with design and content teams to create visually appealing and engaging email templates.
Ensure all email campaigns comply with relevant regulations and follow best practices for deliverability and user experience.
Manage paid social and Google Ad campaigns to complement email marketing efforts.
Conduct regular reporting to measure campaign success and recommend improvements.
Research and implement innovative marketing strategies to enhance audience engagement.
Maintain a strong understanding of industry trends to stay ahead of competitors.
Coordinate with cross-functional teams to ensure seamless execution of marketing initiatives.

Requirements

Proven experience in email marketing, digital campaigns, and online content creation.
Familiarity with Google Analytics and other performance tracking tools.
Expertise in paid social and Google Ad campaigns.
Strong skills in A/B testing and campaign optimization.
Exceptional attention to detail and ability to manage multiple projects simultaneously.
Ability to work both independently and collaboratively in a fast-paced environment.
Experience catering to luxury clientele and understanding their unique preferences.
Proficiency in email marketing platforms and digital marketing tools.

Benefits & Perks

Medical, vision, dental, and life and disability insurance.
Eligibility to enroll in the company 401(k) plan.

Working at Robert Half

Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go.

Apply Now