Email Marketing Manager

About the Role

Key Responsibilities

• Develop and oversee the email program, including customer lifecycle programs and individual campaigns such as promotional, triggered, transactional, and lifecycle campaigns.
• Manage and lead SMS marketing and mobile push advertising programs.
• Manage the creative development process for all emails, providing direction and hands-on execution when needed.
• Set and achieve email campaign targets, establish reporting and tracking processes, and implement testing methodologies with results reporting.
• Report on campaign and program performance to senior leadership and cross-functional teams.
• Partner with cross-functional teams to develop seamless user experiences across email, SMS, and mobile push ads.
• Work closely with Marketing and Brand teams to identify and target customers for relevant promotional activities.
• Build and refine target segments and audiences within email platforms to enhance targeting and personalization using data such as email preferences, web behavior, and purchase history.
• Monitor industry practices and standards to ensure the organization remains “best-in-class.”
• Drive business results through talent sourcing, coaching, performance assessment, and workforce planning.
• Prepare reports, presentations, and updates for audiences of varying technical levels.

Requirements

• Bachelor's Degree in a related field.
• 4-6 years of related experience.
• Experience managing email, SMS, and mobile push marketing campaigns.
• Ability to develop targeted segments and personalize communications.
• Strong analytical skills for reporting and performance tracking.
• Ability to manage creative processes and collaborate with cross-functional teams.
• Independent judgment within company policies and procedures.

Nice to Have

• Experience with industry best practices and standards.
• Knowledge of email marketing platforms and tools.
• Experience in retail or consumer-focused marketing environments.

Qualifications

• Bachelor's Degree in a related field.

Benefits & Perks

• Enjoy discounts on retail merchandise, restaurants, resorts, and attractions.
• Medical, Dental, Vision insurance.
• Health Savings Account and Flexible Spending Account.
• Voluntary benefits and 401k Retirement Savings.
• Paid holidays, vacation, and sick time.
• Bass Pro Cares Fund.