Email Marketing Manager

Daily Management

Fort Lauderdale, FL

Full Time

Senior

16 days ago

Job Description

About the Role

Vacatia is a leader in hospitality and resort management, focused on transforming guest experiences through innovation, guest-centric service, and operational excellence. The company seeks a strategic and results-driven Email Marketing Manager to elevate guest communications, drive revenue, and support growth across its portfolio. The role involves building automated, personalized email journeys, collaborating cross-functionally, and leveraging data to optimize marketing efforts, all within a company dedicated to creating exceptional experiences for guests, owners, and associates.

Key Responsibilities

Develop and manage high-impact email marketing campaigns to promote Vacatia's rental properties across multiple regions.
Build automated journeys in Salesforce Marketing Cloud, including welcome series, booking confirmations, win-back campaigns, and personalized offers.
Write compelling copy and collaborate with creative teams to produce engaging, conversion-focused emails.
Use segmentation and personalization to drive targeted messaging that increases engagement and bookings.
Analyze campaign performance, including open rates, click-through rates, conversions, and revenue impact, providing actionable insights to optimize results.
Conduct A/B testing on subject lines, creative, offers, and send times to continuously improve performance.
Collaborate with cross-functional teams to ensure campaigns align with occupancy needs, revenue targets, and seasonal initiatives.
Leverage CRM data and guest insights to refine targeting strategies and build cohesive cross-channel campaigns.
Stay current on hospitality marketing trends, guest behaviors, and best practices in lifecycle marketing.

Requirements

4+ years of experience in email marketing strategy, execution, and optimization, ideally within hospitality, travel, or property rentals.
Proven expertise in Salesforce Marketing Cloud, including Journey Builder, email deployment, and CRM integration.
Strong copywriting skills with the ability to craft engaging, brand-aligned messaging.
Experience leveraging cross-platform marketing to create cohesive, full-funnel campaigns.
Analytical mindset with the ability to translate data into strategic recommendations.
Proficient experience with Google Analytics.
Excellent project management, organizational, and communication skills.
Ability to manage multiple campaigns simultaneously in a fast-paced, collaborative environment.
Understanding of revenue management concepts, booking funnel dynamics, and guest lifecycle marketing strategies is a plus.

Nice to Have

Experience within hospitality, travel, or property rentals industries.
Knowledge of hospitality marketing trends and guest behaviors.
Familiarity with lifecycle marketing strategies.

Qualifications

Educational background is not explicitly specified in the description.

Benefits & Perks

Opportunity to work in a collaborative and innovative environment.
Engagement in impactful, data-driven marketing initiatives.
Possibility to own and influence the email channel strategy.

Working at Daily Management

Vacatia fosters a collaborative culture centered on innovation, guest-centric service, and operational excellence. The company values creating exceptional experiences and empowering employees to own their strategies and leverage data to achieve results.

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