Email Marketing Manager

Varsity Brands

Memphis, TN

Full Time

Senior

18 days ago

Job Description

About the Role

The Email Marketing Manager at Varsity Spirit will lead the overall strategy, execution, and performance analysis of B2B email and SMS campaigns, supporting growth initiatives across multiple brands and business units. This role involves managing campaign workflows, optimizing marketing automation, and leveraging data insights to improve campaign effectiveness. The position is based in Memphis, TN or Dallas, TX, with limited travel requirements, and is part of a company dedicated to celebrating school spirit and promoting safety and positive environments for youth activities.

Key Responsibilities

Develop and execute email marketing and SMS campaigns to engage and nurture audiences across multiple business units and brands.
Create campaign briefs outlining timing, audience segmentation, testing strategies, creative direction, copy, and KPIs.
Manage creation and optimization of automated marketing campaigns, including drip campaigns, lead nurturing sequences, and triggered responses.
Collaborate with sales teams to create campaign calendars aligned with business initiatives.
Create, maintain, and optimize lead forms to support campaign goals.
Partner with Marketing Technology team to implement and optimize Salesforce Marketing Cloud for new business units.
Utilize dynamic content and personalization strategies to enhance engagement.
Conduct A/B and multivariate testing to improve campaign performance.
Monitor and analyze marketing performance metrics, using data insights to make strategic improvements.
Identify trends and best practices from industry leaders and internal teams to innovate email marketing strategies.

Requirements

Ability to report on campaign success and provide strategic recommendations to increase KPIs.
Excellent copywriting skills.
Knowledge of marketing and analytics tools such as Marketing Cloud, Google Analytics, and CRM systems like Salesforce.
Well-organized and detail-oriented with the ability to manage multiple tasks in a fast-paced environment.
Strong cross-functional communication skills to collaborate with stakeholders.
Creativity, passion, integrity, and energy.
Bachelor's degree in marketing, communications, or related field.
Minimum of 5 years of marketing or communications experience.
Experience with email marketing platforms such as Marketing Cloud, Klaviyo, MailChimp, or similar ESP.
Experience marketing to large B2B audiences preferred.
Salesforce Email Marketer Certification is a plus.

Nice to Have

Background in fashion, cheerleading, dance, or band.
Salesforce Email Marketer Certification.

Qualifications

Bachelor's degree in marketing, communications, or related field.
Minimum of 5 years of marketing or communications experience.
Experience with email marketing platforms (Marketing Cloud, Klaviyo, MailChimp, etc.).

Benefits & Perks

Comprehensive Health Care Benefits including HSA, FSA, and employer contributions.
Wellbeing Program.
401(k) plan with company matching.
Company paid Life, AD&D, and Short-Term Disability insurance.
Generous paid time off and holidays.
Varsity Brands Ownership Program.
Employee Resource Groups.
St. Jude Partnership & Volunteer Opportunities.
Employee discounts on apparel and equipment.

Working at Varsity Brands

Varsity Spirit is committed to safety, community, and continuous improvement. The company values service, passion, integrity, respect, innovation, and transparency. They foster a positive, collaborative work environment dedicated to making a meaningful impact in youth sports and activities, emphasizing safety, leadership, and celebrating school spirit.

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