Email Marketing Manager

24 Seven Talent Ca

Los Angeles, CA

Freelance

Senior

83k-104k

about 1 month ago

Job Description

About the Role

The Email Marketing Manager at 24 Seven Talent is responsible for leading all aspects of eCommerce CRM communications, including email, SMS, push notifications, and loyalty program messaging. This role involves driving strategy, planning, testing, scheduling, and coding for ongoing and triggered campaigns that reach millions of customers. The position requires collaboration with cross-functional teams and staying current with industry best practices to enhance audience engagement.

Key Responsibilities

Lead the design, build, testing, and launch of CRM and loyalty messaging in partnership with cross-functional teams.
Plan and execute segmentation and A/B testing strategies for audience targeting, creative content, subject lines, and send times.
Coordinate campaign calendars and storytelling with internal teams such as Web Merchandising, Planning, Brand Marketing, and Impact.
Track and report on campaign results using ESPs and web analytics tools.
Manage a team responsible for scheduling promos, segmenting audiences, HTML coding, designing, and testing communications.
Collaborate with creative teams to ensure compelling campaign assets that drive results.
Stay current with industry best practices to recommend new strategies for engaging brand audiences.

Requirements

5 years of experience in CRM (email, SMS, push) & loyalty marketing platforms—fashion or retail experience is a plus.
Proficiency in HTML coding (including mobile devices).
Strong skills in email and SMS design (Photoshop/Figma).
Experience with ESPs such as Listrak, Attentive, Klaviyo, etc.
Able to multitask in a fast-paced environment with strong initiative and follow-through.
Proficiency with MS Office (Excel, Word, Outlook).
Web analytics experience required (Google Analytics preferred).
Available to be onsite in Culver City two days per week.