Email Marketing Manager

About the Role

Key Responsibilities

• Plan strategy and manage execution of email nurtures and dedicated sends aligned with overall business objectives to meet quarterly digital marketing targets.
• Collaborate with Digital Marketing team, MOPs, Field Marketing and PMM to align email efforts with broader marketing initiatives and instill email best practices.
• Incorporate performance enhancing AI tools and strategies, such as personalization, content optimization, send time optimization, segmenting, and targeting.
• Monitor, report on, and optimize prospect nurture campaigns per industry vertical, and dedicated sends to support events, webinars, content, and funnel acceleration offers.
• Review email copy and occasionally write email copy as needed.
• Maintain nurture inventory and audience, build new nurtures as needed, and optimize existing ones.
• Create emails with approved copy in Stensul, our email creation tool, as needed.
• Create email campaign requests for MOPs execution in Asana, including audience, email, landing page, scheduling, and monitor progress against deadlines.
• Monitor, analyze, and report on key email marketing metrics and KPIs; optimize programs as needed. Produce and deliver quarterly plans and analysis.
• Ensure compliance with email marketing regulations and best practices.
• Manage the email marketing calendar, collaborating with MOPS, Demand Gen, and Field Marketing.

Requirements

• Proven experience in B2B email marketing.
• Proficiency with email marketing platforms (Marketo preferred) and AI tools.
• Experience with Asana, Salesforce, and Tableau preferred.
• Data analysis and reporting capabilities.
• Knowledge of performance leading B2B email marketing regulations and best practices, including AI.
• Experience managing a demand generation channel (email) to quarterly targets.
• Available to work in office, Mountain View CA.

Nice to Have

• Experience with Asana, Salesforce, and Tableau.

Benefits & Perks

• Competitive salaries and comprehensive benefits.
• Flexible hours and generous time off (RTO, Responsible Time Off).
• Paid holidays and sick time.
• 401(k) Retirement Plan (Traditional, Roth, and Mega Backdoor Roth).
• Health Savings Account (HSA) with a generous employer contribution.
• Up to 12 weeks of paid Parental, Foster, and Adoption Leave.
• Modern and collaborative offices in multiple locations including Mountain View, CA.
• Gym, cell phone, and internet reimbursement.
• Free well-being apps such as Modern Health and Spring Health.
• Access to Employee Assistance Program (EAP).
• Perks including discounted pet insurance, electronics, theme park tickets, travel, and more.
• Your own Egnyte account with lifetime access.