Email Marketing Manager

Affordable Dentures & Implants

Morrisville, NC

Full Time

Senior

28 days ago

Job Description

About the Role

The Email Marketing Manager is responsible for leading the strategy and execution of the email marketing program at Affordable Dentures & Implants. This role involves designing and deploying automated lifecycle journeys, managing complex segmentation and testing plans, and leveraging data to improve performance. The individual will have hands-on expertise in email platforms, personalization, automation, and AI integration to enhance marketing efficiency and patient experience. Additionally, they will lead or support ESP migrations and ensure campaigns are executed flawlessly, on time, and with measurable impact.

Key Responsibilities

Own and manage the full lifecycle of email marketing campaigns—from strategy to execution, including journey design, production, QA, deployment, and reporting
Develop and maintain automated lifecycle journeys to support patient engagement, conversion, and retention
Define and implement A/B and multivariate testing plans across subject lines, content, audience, send time, and creative
Drive personalization strategies that use behavior, preferences, and lifecycle stage to deliver relevant content at scale
Lead or support ESP migrations, bringing technical and operational experience to ensure smooth platform transitions
Leverage AI-powered tools to streamline content production, test design, operational efficiency, and enhance the email experience through real-time content, predictive personalization, and adaptive creative
Partner cross-functionally with design, analytics, and legal teams to deliver campaigns that are aligned, compliant, and performance-driven
Monitor key performance indicators and deliver insights and optimizations

Requirements

5-6 years of hands-on email marketing experience in B2C or DTC, ideally in healthcare or other regulated industries
Demonstrated success owning both strategic planning and in-platform execution for email programs
Expertise in designing and optimizing automated customer journeys
Strong understanding of A/B and multivariate testing methodology
Experience leading or playing a critical role in ESP migrations (Salesforce Marketing Cloud, Klaviyo, Listrak, etc.)
Familiarity with AI tools used to increase production efficiency, enhance testing workflows, or enable smarter personalization
Working knowledge of HTML and dynamic content development
Strong attention to detail, project management skills, and ability to manage multiple campaigns and priorities simultaneously
Collaborative, self-motivated, and energized by building things from the ground up