Email Marketing Manager

La Sierra University

Riverside, CA

Full Time

Mid Level

69k-69k

7 days ago

Job Description

About the Role

La Sierra University is seeking a skilled and results-driven Email Marketing Manager to oversee our digital communication with prospective and current students. The ideal candidate is strategic, data-focused, and highly experienced in building impactful email, SMS, and messenger campaigns that support student recruitment and engagement. This position is located in Riverside, California, and involves working within a fast-paced performance marketing team dedicated to increasing student enrollment through strategic communications.

Key Responsibilities

Lead the development, execution, and optimization of email marketing campaigns across the prospective student journey
Build and manage automations based on enrollment deadlines, calendar events, and audience behaviors using platforms such as MailChimp, ActiveCampaign, or similar tools
Create and manage specific SMS trigger campaigns based around time, actions or behaviors
Create and manage messenger-based communications using platforms like ManyChat, Facebook Messenger, Instagram, and WhatsApp
Collaborate with design and creative teams to produce branded, purpose-driven content that educates, entertains, and drives prospective students to take action
Monitor and improve campaign performance through data analysis using tools such as Google Analytics and CRM reports
Create reports, dashboards, and performance summaries to support strategic marketing decisions with Google Looker Studio or email platform reporting
Continuously test and refine workflows, segmentation strategies, and messaging to improve engagement and conversion rates
Perform other additional duties as assigned

Requirements

Minimum of three years' experience in email marketing within ecommerce, lead generation, or educational organizations
Proficiency in CRMs, Excel, segmentation, list hygiene, and automation tools
Experience in integrating AI tools into email campaigns to write personalized emails based on personal characteristics or information relevant to the audience
Experience using popular email marketing platforms including MailChimp, ActiveCampaign, or similar software
Experience in SMS and conversational automation with tools like Twilio, ManyChat, Facebook Messenger, Instagram, and WhatsApp
Proven track record managing high-volume campaigns with 100,000-plus list size or over one million emails sent per year
Strong understanding of Google Analytics and data analysis to improve email performance
Ability to coordinate with internal teams and translate strategy into action with precision and creativity

Nice to Have

Background in ecommerce, lead generation, or higher education email marketing
Familiarity with enrollment and admissions cycles and calendar-based automation
Knowledge of audience behavior and journey mapping for prospective students

Qualifications

Bachelor's degree (B. A. or B.S.) from a four-year college or university
One to three years of related professional experience in content generation, marketing, and/or communications
Professional experience in higher education setting preferred

Benefits & Perks

Salary of $68,640.00 plus generous benefits
Comprehensive health coverage
Tuition Assistance
10 Paid Holidays
FSA, Pet Insurance, Legal Services, Identity Protection Services, and more

Working at La Sierra University

Employees must have good people skills for creating relationships with clients and working productively within the department as well as seasoned judgment that will earn the respect of campus leaders.

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