Email Marketing Manager

Covered[6]

Denver, CO

Full Time

Senior

12 days ago

Job Description

About the Role

The Email Marketing Manager role at Covered involves owning the strategy, execution, and optimization of email and lifecycle marketing programs to drive user engagement, nurture leads, increase customer retention, and maximize lifetime value. The company, Covered, is a B2B2C embedded insurance marketplace focused on building the future of insurance through innovative, customer-centric solutions. This position requires collaboration with content, product, design, and data teams within a highly regulated industry to deliver personalized, high-converting email experiences aligned with brand and business goals.

Key Responsibilities

Develop and manage the email marketing efforts across B2B and B2C channels, including newsletters, nurture campaigns, onboarding flows, promotional, and transactional emails.
Design and optimize lifecycle journeys across the customer funnel—from lead nurturing to retention and re-engagement.
Use customer data and behavioral signals to segment audiences and deliver targeted messaging.
Conduct regular A/B tests on subject lines, content, send times, and layouts to improve open rates, CTRs, and conversions.
Track KPIs and report on campaign performance; use insights to refine strategy and improve ROI.
Ensure all email campaigns comply with legal regulations (CAN-SPAM, GDPR, etc.) and best practices.
Partner with copywriters, designers, CRM engineers, and marketing stakeholders to deliver consistent, branded messaging across channels.
Identify new opportunities for upsells, cross-sells, and renewals using data insights.

Requirements

5+ years of experience in email or lifecycle marketing, preferably in SaaS, fintech, or insurtech.
Strong understanding of CRM platforms and ESPs, ideally HubSpot.
Experience creating automated journeys, trigger-based campaigns, and personalized content.
Deep understanding of email marketing metrics and optimization techniques.
Engaging and compelling copywriting skills with a strong eye for detail.
Comfortable with HTML/CSS for email formatting and troubleshooting.
Analytical mindset with ability to analyze large data sets and extract impactful insights.
Familiarity with A/B testing tools and conversion rate optimization frameworks.
Knowledge of customer data platforms (CDPs) and integrations with email platforms.
Strong creative skills and understanding of design principles.
Strong business acumen and ability to uncover untapped revenue potential.
People-facing customer service skills, including joining client calls to understand needs.

Nice to Have

Experience in SaaS, fintech, or insurtech industries.
Experience with HubSpot or similar CRM platforms.
Knowledge of legal regulations related to email marketing (CAN-SPAM, GDPR).

Qualifications

Work environment includes Denver, CO HQ; Westlake Village, CA office; or Remote.
Must be able to sit for extended periods and work on a computer using virtual communication tools.
Effective listening and communication skills.
Proficient in English speaking and writing.
Some travel may be required.

Benefits & Perks

Medical, Dental, and Vision Insurance.
FSA and HSA for added financial flexibility.
Life Insurance, AD&D, STD, and LTD.
401(k) Retirement Savings Plan.
Casual Time Off Policy.
13 Paid Holidays per year.
Work with passionate, innovative professionals in a collaborative environment.

Working at Covered[6]

Covered fosters a culture of passionate, innovative professionals who love what they do, emphasizing learning, collaboration, and inclusion. The company is committed to maintaining a workplace free from discrimination and harassment, promoting an environment where everyone feels included and respected.

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