Email Marketing Specialist

About the Role

Key Responsibilities

• Produce and execute all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
• Support strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
• Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
• Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
• Use customer data such as web-behavior to drive message and content personalization.
• Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements, including testing subject lines, content, CTAs, send times, and new features.
• Work with designers and copywriters to optimize email creative and template structure based on best practices.
• Mitigate email and SMS frequency between program touchpoints to minimize database churn.
• Perform render testing across devices, email clients, and ISPs to ensure proper rendering.
• Provide regular campaign performance reports including metrics such as opens, clicks, conversions, revenue, and unsubscribes.
• Identify trends and strategies from leading brands to incorporate best practices and innovative tactics into email marketing programs.
• Continuously seek new ways to improve programs through new technology, tools, partners, trends, and best practices.

Requirements

• Proven experience managing an email marketing program.
• Hands-on experience in marketing automation platforms.
• Detailed knowledge of email regulations, best practices, and compliance internationally (e.g., GDPR, CASL).
• Experience growing, engaging, and analyzing the performance of a large email marketing database.
• Experience building an email marketing campaign from scratch.
• Knowledge of Google Analytics, HTML/CSS, A/B Testing, and CMS tools.
• Experience using SQL and similar queries to analyze data.
• Proficient in data analytics to determine important data and suggest improvements.
• Knowledge of SEO/SEM.
• Excellent written communication skills.
• Strong project management skills and exceptional attention to detail.

Nice to Have

• Experience with web analytics tools.
• Experience with content creation and template design.
• Familiarity with customer segmentation and personalization strategies.

Qualifications

• No specific formal qualifications specified in the description.

Benefits & Perks

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance