Email Marketing Specialist

University of Wisconsin-Stout

Menomonie, WI

Full Time

Entry Level

18 days ago

Job Description

About the Role

The University of Wisconsin-Stout's Marketing Communications (MarCom) team is seeking an Email Marketing Specialist to support the planning, design, execution, optimization, and analysis of university-wide email marketing campaigns. This full-time position is ideal for a marketing professional with foundational experience in email or digital marketing who is eager to grow their skills in marketing automation, campaign strategy, and performance reporting. The role involves working with the Digital & Email Marketing Manager to support email initiatives across the student recruitment lifecycle using email automation platforms such as Salesforce Pardot (Marketing Cloud Account Engagement) and Emma. While the primary focus is email marketing, the role also provides cross-training and backup support for paid digital advertising campaigns. The department is committed to creating an inclusive campus community and fostering an environment of collaboration and continuous learning.

Key Responsibilities

Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities.
Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques.
Develops, implements, and maintains strategic marketing plans based on research and established strategies.

Requirements

Bachelor's degree in marketing, communications, information technology, or related field — or equivalent professional experience.
Experience working with a customer relationship management (CRM).
Experience planning and implementing email marketing automation.
Strong written and verbal communication skills.
Ability to manage multiple projects and meet deadlines.
High attention to detail and commitment to quality assurance, especially in proofreading and formatting.
Interest in learning marketing automation tools and analytics platform.
Ability to work both independently and collaboratively within a team environment.
Proficiency with Microsoft Office Suite (e.g., Word, Excel, Outlook).

Nice to Have

Experience using Salesforce Pardot (Marketing Cloud Account Engagement), Emma, or another marketing automation platform.
Familiarity with marketing best practices including segmentations, personalization and A/B testing.
Foundational knowledge of digital marketing strategies, tools, and platforms.
Experience using analytics tools to monitor campaign performance.
Experience working with creative or technical tools such as Adobe Creative Cloud (Photoshop, InDesign, or Illustrator).
Familiarity with web development and content management system (CMS).
Experience in a higher education or large nonprofit marketing environment.

Qualifications

Bachelor's degree in marketing, communications, information technology, or related field — or equivalent professional experience.

Benefits & Perks

The University of Wisconsin provides an excellent benefits package including participation in the Wisconsin State retirement plan.
Employment is contingent upon passing a criminal background check, reference checks, and an essential job function test.
Employees have access to campus safety information and crime statistics, and the university is committed to safety and security in accordance with the Clery Act.

Working at University of Wisconsin-Stout

The department is committed to creating an inclusive campus community, fostering collaboration with diverse individuals and groups, and supporting continuous learning and professional development.

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