Email Marketing Specialist

Unleashed Brands

Bedford, TX

Full Time

Senior

9 days ago

Job Description

About the Role

The Email Marketing Specialist is responsible for developing and implementing email communications via Salesforce Marketing Cloud and executing communication strategies to drive customer retention and sales growth. This position offers a fantastic opportunity to work for a marketing-driven and growing organization, gain increased knowledge of both Salesforce and Marketing Cloud products, and learn from a talented group of Salesforce experts within our greater organization.

Key Responsibilities

Ability to effectively manage schedules and projects, and meet deadlines for time-sensitive work
Develop and implement email creative including copywriting, editing, image request, and selection (HTML,CSS)
Leverage A/B testing, segmentation, and behavioral targeting to maximize engagement
Manage deliverability, and compliance with CAN-SPAM/CASL, CCPA
Provide thorough quality assurance of emails pre-delivery, across mobile and desktop variants, and use best practices for email deliverability
Design and implement numerous personalization journeys for consumers and customers across channels leveraging Salesforce Marketing Cloud and related technologies
Execute list growth strategies
Partner cross-functionally to build personalization use cases that span the entire customer experience
Experience with setting up SMS and other notification programs a plus
Various other projects and duties as assigned

Requirements

5+ years of experience with marketing technology, CRM/analysis
Salesforce Marketing Cloud experience (3+ years preferred)
Marketing Cloud Specialist credential (preferred)
Responsive email coding knowledge (HTML, CSS)
Familiarity with project management software
Experience working on multivariate or multiregional campaigns
Strong understanding of marketing objectives, goals, and strategies and ability to leverage marketing technology solutions to execute against objectives
Highly detail-oriented
Works well in a fast-paced environment under tight deadlines

Nice to Have

Experience with setting up SMS and other notification programs
Experience with multivariate or multiregional campaigns

Qualifications

Marketing Technology: 5+ years (preferred)
Salesforce Marketing Cloud: 3+ years (preferred)
License/Certification: Marketing Cloud Specialist (Preferred)

Benefits & Perks

Paid bi-weekly
Company Paid Holidays
Flexible Paid Time Off
Paid Parental Leave
Multiple health care insurance plans that cover medical, dental, prescription, vision, and employer HSA contributions
Competitive 401(k) Program with employer matching contributions
Daily dress code of “business casual”
A positive work environment
And much, much more

Working at Unleashed Brands

Unleashed Brands was founded to curate and grow a portfolio of the most innovative and profitable brands that help kids learn, play and grow. Over the last 10 years, the team has built a proven platform and know-how for scaling businesses focused on serving families. Its mission is to impact the lives of every kid by providing fun, engaging and inspiring experiences that help them become who they are destined to be. The company is headquartered in the Dallas/Fort Worth Metroplex and is committed to diversity in its workforce, proud to be an Equal Opportunity Employer.

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