Email Marketing Strategist

About the Role

Key Responsibilities

• Develop and implement email marketing strategies to engage target audiences and achieve campaign goals.
• Manage audience segmentation and ensure personalized messaging across campaigns.
• Build and optimize landing pages to enhance user experience and maximize conversions.
• Execute A/B testing to refine content, design, and messaging for improved performance.
• Utilize HubSpot and other CRM tools to organize and track campaign progress.
• Analyze campaign metrics and provide actionable insights to improve future initiatives.
• Ensure HTML and CSS are effectively used to create visually appealing and functional email designs.
• Collaborate with cross-functional teams to align email marketing efforts with broader business objectives.
• Monitor trends and implement innovative strategies to stay ahead in the competitive landscape.

Requirements

• Proficiency in HubSpot and other CRM platforms.
• Strong knowledge of HTML and CSS for email design.
• Experience managing audience segmentation and email campaigns.
• Ability to build landing pages and optimize them for conversions.
• Skilled in conducting A/B testing and analyzing performance metrics.
• Familiarity with analytics tools to measure campaign effectiveness.
• Excellent communication and collaboration skills.
• Detail-oriented with a focus on delivering high-quality marketing materials.

Benefits & Perks

• Medical, vision, dental, and life and disability insurance.
• Eligibility to enroll in the company 401(k) plan.
• Access to top jobs, competitive compensation, and benefits.
• Free online training.
• Mobile app for easy job application and notifications.