Email Producer

About the Role

Key Responsibilities

• Support the daily marketing operations and weekly production of emails to ensure campaigns are completed and deployed on time.
• Support audience segmentation rules and maintenance of targeting lists for the corporate clubs, including coordinating with stakeholders to communicate and collect feedback on targeting requirements.
• Experience with triggered and automated email campaign initiatives, maintaining all operational aspects of automated email campaigns with accuracy and transparency.
• Drive in-market execution of consumer email channel strategies in the US, accountable for delivering business outcomes that drive leads, nurture engagement, retention, and conversion.
• Oversee day-to-day development and deployment of Business Acceleration email communications by planning, building, and reporting on email performance and driving program optimizations.
• Partner with brand, creative, digital, and MarTech teams to facilitate content strategies for the email channel in conjunction with other marketing efforts.
• Add to best practice documentation, processes, roadmaps, and governance as a subject matter expert and communicate with stakeholders across the organization.
• Maintain consumer marketing lists for all brands within Business Acceleration and create segmentation strategies to meet evolving business needs.
• Utilize technical expertise in coordination with the MarTech team to design and implement advanced automation workflows, troubleshoot issues, and develop new automations for lifecycle and nurture campaigns.
• Assist in generating email audience lists, maintaining data hygiene, and managing dashboards to monitor email performance and KPIs.
• Perform other duties as required, including resolving technical issues and enhancing the email channel.
• Proactively manage and monitor email deliverability across all domains, providing recommendations to optimize and improve list health and growth.

Requirements

• Bachelor's degree in marketing or a related field.
• Minimum 3+ years of experience working hands-on with a major Email Service Provider (ESP) or email creation platform with email marketing implementation and management experience.
• Detail-oriented with the ability to follow QA processes within the email platform.
• Self-directed with strong project and time management skills.
• Experience working with business stakeholders and senior executives.
• Excellent verbal and written communication and interpersonal skills.
• Proficiency in creating email and marketing automation campaigns in a highly matrixed organization.
• Deep understanding of email marketing best practices, GDPR, data compliance, and emerging trends.
• Intermediate to advanced skills in Excel, PowerPoint, and Word.

Nice to Have

• Experience with building reports and managing dashboards within an email platform.
• Knowledge of technical troubleshooting related to email platforms and automations.

Qualifications

• Bachelor's degree in marketing or related field.

Benefits & Perks

• Medical, dental, vision, life insurance, short-term disability, and voluntary benefits.
• EAP program, commuter benefits, and a 401K plan.
• Paid leave including Paid Sick Leave, holiday pay, and other paid leave as required by law.